'Good food costs less' and 'Sainsbury's Discount '84' leaflets proof, 1984

'Good food costs less' and 'Sainsbury's Discount '84' advertisement proof, 1984. Contains several individual advertising flyers:

1. 'Good Food costs less at Sainsbury's in Bradford', with photos of fresh produce and alcoholic drinks. Reverse side includes a map with opening hours, parking details and bus routes to the store. Also includes an advert for Sainsbury's Homebase. Branch mentioned: 'Harrogate Road, Greengates, Bradford'.

2. 'Good Food costs less at Sainsbury's in Kimberley', with photos of fresh produce and alcoholic drinks. Reverse side includes a map with opening hours, parking details and bus routes to the store. Branch mentioned: 'Main Street, Kimberley, Nottingham'.

3. 'Good Food costs less at Sainsbury's in Amblecote', with photos of fresh produce and alcoholic drinks. Reverse side includes a map with opening hours, and parking details. Also Includes an advert for the 'Freezer Centre' with logo. Branch mentioned: 'Withymoor Centre, Brierly Hill', Amblecote.

4. 'What makes Sainsbury's so Different', with photos of a store interior and customers in the fresh fruit and vegetable section. Also includes logo for 'Sainsbury's Discount '84'. Reverse side includes slogan 'Not only good food costs less'. Includes photos of the 'J' range of cosmetics and beauty products, toiletries, recipe books, kitchen equipment, and a women with a shopping bag with the slogan 'It's clean. It's fresh at Sainsbury's'.