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Cheese television commercial

1959

Television commercial (30 seconds) promoting Sainsbury's cheese. The commercial shows a display of cheeses including Wensleydale, Caerphilly, Stilton, Cheshire, Dutch Edam, Gouda, Camembert, Danish...

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Cheese television commercial

"Real Canterbury Lamb at Sainsbury's" television commercial

1959

Television commercial promoting Sainsbury's Canterbury lamb ("New Zealand's Best"). The commercial is presented by a man in Sainsbury's uniform behind a counter with examples of cuts of lamb. There...

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"Real Canterbury Lamb at Sainsbury's" television commercial

Sainsbury's manager series of television commercials

1960-1962

Series of television commercials featuring a man in a Sainsbury's managers' uniform in a Sainsbury's counter service store. In many of the commercials he is shown fixing a label to the front door of...

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Sainsbury's manager series of television commercials

New Zealand Cheddar television commercial

1960

Television commercial (15 seconds) promoting the price of Sainsbury's New Zealand Cheddar. The commercial shows a piece of cheese being cut and placed on a scale.

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New Zealand Cheddar television commercial

"Sainsbury's JS tendersweet" television commercial

1963

Television commercial (30 seconds) promoting Sainsbury's JS Tendersweet Bacon and Sainsbury's JS Tendersweet Ham. The commercial begins with a ham joint being carved while a narrator asks "How do...

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"Sainsbury's JS tendersweet" television commercial

"Sainsbury's JS tendersweet" television commercial

1963

Television commercial (30 seconds) promoting Sainsbury's JS Tendersweet Bacon and Sainsbury's JS Tendersweet Ham. The commercial begins with ham steaks being grilled while a narrator asks "How do...

SA/MARK/ADV/1/1/1/3/6

"Sainsbury's JS tendersweet" television commercial

Sainsbury's English Turkey television commercial

1965

Television commercial (7 seconds) promoting Sainsbury's English Turkeys, presumably shown shortly before Christmas. The commercial shows a turkey being packaged in a cardboard box. There are two...

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Sainsbury's English Turkey television commercial

Sainsbury's Ariel television commercial

Jan 1977

Television commercial (15 seconds) promoting Ariel washing powder. Begins with slogan "SAINSBURY'S For today's supershopper: You." Advertises reduced price Ariel E3 washing powder. Ends with slogan...

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Sainsbury's Ariel television commercial

Dutch Fresh Foods at Sainsbury's commercial

15 Feb 1977

Television commercial for Dutch dairy products at Sainsbury's. Includes woman in Dutch costume. Advertises Dutch Parade butter, Dutch edam, Dutch gouda. Ends with slogans "Dutchness makes all the...

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Dutch Fresh Foods at Sainsbury's commercial

'Sainsbury's Incredible Chicken Coup' television commercial

9 Apr 1979

Television commercial (10 seconds) for chicken at 38p per pound, titled "Sainsbury's Incredible Chicken Coup". Ends "You Can't Beat Sainsbury's". Reference: VTR/JS/7/22.

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'Sainsbury's Incredible Chicken Coup' television commercial

Sainsbury's corporate finance television commercial

[c. 1983]

Television commercial (60 seconds) in the form of an ‘infomercial’, with a presenter discussing Sainsbury’s financial results which had been announced that day including profit, productivity and...

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Sainsbury's corporate finance television commercial

"Childrens Books" television commercial

1985

Television commercial (40 seconds) promoting Sainsbury's children's books. The board books, 'Play and Learn', and 'Read Me a Story' ranges are promoted. The advertisement features young children...

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"Childrens Books" television commercial

"Take A Closer Look" Autumn 1989 price promotion television commercials

1989

Series of 10 seconds television commercials promoting special offers on various products. The commercials show footage of the products with a voiceover about the products which were "down in price"....

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"Take A Closer Look" Autumn 1989 price promotion television commercials

14 January to 1 February 1990 meat promotion television commercials

1990

Series of 10 seconds television commercials promoting special offers on various products. The commercials show footage of the products with a voiceover about the products which were "down in price"....

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14 January to 1 February 1990 meat promotion television commercials

Summer 1990 promotion television commercials

1990

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Summer 1990 promotion television commercials

1991 price promotions television commercials

1991

Includes the Winter Promotion from January to March 1991 and other price promotion advertisements.

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1991 price promotions television commercials

1993 price promotion television commercials

1993

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1993 price promotion television commercials

"Deep Sea Shopping" television commercial

Sep 1993

Television commercial promoting British Airways offer at Sainsbury's, Homebase and Savacentre. Customers who saved Sainsbury's receipts until the end of November 1993 could save up to 40% on British...

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"Deep Sea Shopping" television commercial

1994 price promotion commercials

1994

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1994 price promotion commercials

Sainsbury's Classic Cola "Car Park" television commercial

1994

Video recording of a television commercial for Sainsbury's Classic Cola (30 seconds long). The advertisement depicts a shop worker pushing trollies in the car park of a Sainsbury's store being...

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Sainsbury's Classic Cola "Car Park" television commercial

"Classic Cola No. 2" television commercial

[c. 1995]

Television commercial (20 seconds) promoting Sainsbury’s Classic Cola, with a summer special offer of £3.99 for a 24 pack. The advertisement features a basketball player doing tricks with a...

SA/MARK/ADV/1/1/1/3/28

"Classic Cola No. 2" television commercial

Sainsbury's Classic Cola "Packshot" television commercial

21 Jul 1994

Sainsbury's television commercial (20 seconds) for Sainsbury's Classic Cola. Features a basketball player, music and image of pack of 24 cans with "£3.99 Summer Special" label. The advert follows on...

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Sainsbury's Classic Cola "Packshot" television commercial

Sainsbury's Dry Cure Bacon "Clock" television commercial

[1994]

Television commercial (20 seconds) promoting Sainsbury's Dry Cure Bacon at £2.29 per pound. The commercial shows bacon being cooked in a frying pan. Ends with Dry Cure Bacon logo and strapline...

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Sainsbury's Dry Cure Bacon "Clock" television commercial

Sainsbury's Classic Cola "Packshot Xmas" television commercial

1 Nov 1994

Television commercial (20 seconds) for Sainsbury's Classic Cola. Features a basketball player, Christmas music and image of pack of 24 cans with "Christmas Cracker £3.99" label. Advertising agency:...

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Sainsbury's Classic Cola "Packshot Xmas" television commercial

Sainsbury's Performers "Do Anything" television commercial

1995

Television commercial (30 seconds) promoting Sainsbury’s Performers nappies. The advert says “you can do anything in a Performers nappy”, and shows a baby juggling. It was filmed at Hanlon...

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Sainsbury's Performers "Do Anything" television commercial

'Sainsbury's The Magazine' "Fish Tails" television commercial

26 Apr 1995

Television commercial (30 seconds) promoting 'Sainsbury's The Magazine' available at Sainsbury's stores, with a free booklet "Delia's guide to fish cookery". The advertisement shows Delia Smith...

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'Sainsbury's The Magazine' "Fish Tails" television commercial

"Pitsville" Indiana Gold (30 seconds) television commercial

1995

Television commercial (30 seconds) promoting Sainsbury's Indiana Gold lager. The commercial portrays Evansville in Indiana, USA where the lager is made as the "most miserable place on the face of the...

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"Pitsville" Indiana Gold (30 seconds) television commercial

"Over Here" Indiana Gold (10 seconds) television commercial

[1995]

Television commercial (10 seconds) promoting Sainsbury's Indiana Gold lager with four cans available for £2.99. The advert follows on from the 30 second commercial for this beer - perhaps it was...

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"Over Here" Indiana Gold (10 seconds) television commercial

"Smart Box" commercial

[c. 1995]

Commercial (30 seconds) promoting Sainsbury's SmartBox. SmartBoxes were reusable boxes that customers could pack their shopping in as a more environmentally friendly alternative to carrier bags. A...

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"Smart Box" commercial

"I Got" (Spring Bonus) television commercials

Apr 1996

Television commercial promoting “Sainsbury’s Spring Bonus” special offers. Features offers on Sainsbury’s Chianti, Persil Automatic, West Country Farmhouse Matured Cheddar, P.G. Tips,...

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"I Got" (Spring Bonus) television commercials

"Good Idea" Christmas television commercial

Nov 1996

Television commercial (40 seconds) promoting Sainsbury’s “make and buy Christmas”. It shows examples of foods that customers could make using recipes from Sainsbury’s The Magazine, and foods...

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"Good Idea" Christmas television commercial

Better Quality Same Price (Hot Cross Buns and Tagliatelle) television commercials

1997

Two versions of television commercial (40 seconds each) promoting Sainsbury's "Better Quality...Same Price" programme. Includes letter "Q" with tail of letter made by various types of food, and...

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Better Quality Same Price (Hot Cross Buns and Tagliatelle) television commercials

"Transfers" television commercial

[Apr 1998]

Television commercial (30 seconds) promoting the Official England Squad Medal Collection, only available from Sainsbury's. The promotion was part of a campaign relating to Sainsbury's sponsorship of...

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"Transfers" television commercial

"Election Special" television commercial

8 Jul 1998

Television commercial (30 seconds) which was part of Sainsbury’s “You voted for it, Now it’s in store” promotion, in which products voted for by customers were introduced to stores. The...

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"Election Special" television commercial

'Frank Wilkins' television commercials

[Aug 1998]

Series of three television commercials which promote Sainsbury’s own-brand products featuring a Sainsbury’s store manager ‘Frank Wilkins’ (presumably a fictional character played by an actor).

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'Frank Wilkins' television commercials

Christmas television commercials with John Cleese

[1998]

Series of two Christmas television commercials starring John Cleese. John Cleese portrays a rather enthusiastic man (similar to the 'Value to Shout About' commercials, although these adverts don't use...

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Christmas television commercials with John Cleese

"Cookery Show" television commercial for Fresh Creations range

1999

Television commercial (40 seconds) promoting the Sainsbury's Fresh Creations range of 'fresh, restaurant-quality meals that are ready in under ten minutes' (as described in JS Journal March 1999). The...

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"Cookery Show" television commercial for Fresh Creations range

"Official supermarket of the England team" television commercial

[c. May 2002]

Television commercial (30 seconds) starring celebrity chef Jamie Oliver and England football manager Sven Göran Eriksson. Jamie Oliver makes a full English breakfast and Sven Göran Eriksson...

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"Official supermarket of the England team" television commercial

Sainsbury's Occasions television commercial

[2000-2005]

Television commercial (50 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's Occasions party food range and Sainsbury's Christmas Deep Filled Mince Pies. Jamie Oliver and a fairy...

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Sainsbury's Occasions television commercial

Turkey ordering television commercial

[2000-2005]

Television commercial (10 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's Christmas turkey ordering service. Jamie Oliver telephones Sainsbury's to pre-order a turkey. As both...

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Turkey ordering television commercial