Skip navigation Skip hierarchy
Sainsbury Archive Logo
Television commercial (10 seconds) which was designed to accompany the Selina Scott celebrity recipe “Everyone’s favourite ingredient” television commercial for mozzarella pasta penne. The advertisement explains that a free recipe card was available in store for the recipe.

There are two versions of the commercial – in one version the final shot shows four recipe cards placed down, and in the other version just one card is placed down. It is not clear why there are two subtly different versions, or whether both versions were actually broadcast (perhaps it may have been done just to test out which version worked best).

The advert was filmed on Friday 24th April 1992 and was due to be shown on television (on ITV and Channel 4 in the Granada transmission area only) from Sunday 10th May 1992. This was during the second run of the main celebrity recipe advert. Clock number AMV/SARC109/010.