Skip navigation Skip hierarchy
Sainsbury Archive Logo
Television commercial (60 seconds) with “Sainsbury’s. Everyone’s favourite ingredient.” slogan. One of the celebrity recipe series of commercials which show celebrities explaining how to cook various dishes with Sainsbury’s ingredients.

The advertisement features Nick Berry (actor) explaining how to make sausage ragout. Nick Berry was best known at the time for his role in ITV drama 'Heartbeat'. It was filmed on 25th to 27th September 1995 at York Way Studios, London and was due to air on television from Sunday 1st October 1995.

The background music is a theme used in several Sainsbury’s 1990s commercials entitled “Thirty Something”. Voiceover is by Paul McGann (line lifted from 'Spotless' advert). Clock number (television company reference number) AMV/SANB354/060.