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"Checkout" television commercial

Ref. No: SA/MARK/ADV/1/1/5/3/1
Date: [1999]
Level: File
Extent: 1 file
Access: Open

Television commercial (40 seconds) from the "Sainsbury's making life taste better" campaign. The commercial depicts a mother and her son at a Sainsbury’s checkout. The checkout display suggests the significance of the different items purchased in their life (e.g. a bottle of wine represents memories of their holiday last year). The boy looks fed-up, but is pleased when he sees that his mother has bought him a gingerbread man. The commercial was broadcast from 7 June 1999, and launched the new "Making Life Taste Better" branding.

"Checkout" television commercial

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