Television commercial (30 seconds) starring celebrity chef Jamie Oliver, promoting the new range of regional Italian foods available from Sainsbury's.
Jamie Oliver advises a friend by telephone about preparing a meal for a date with an Italian woman. The friend visits a Sainsbury's store, and sees some of the products available including Sainsbury's Parmigiano Reggiano and Sicilian Lemons.
The advertisement and launch of the new range is referred to in 'JS Journal' September 2001 (pages 6-7), which explains that it was shown from 5 September 2001.
Television advertising
Regional Italian food range television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/24
- Date: [Sep 2001]
- Level: File
- Extent: 1 file
- Access: Open
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