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Television commercial (40 seconds) starring celebrity chef Jamie Oliver, the first which he made with Sainsbury's.
After leaving a pub with a group of friends, Jamie Oliver cooks a spicy prawn curry (a "ruby") in a friend's apartment using ingredients he is shown buying in a Sainsbury's store, including garlic, lemongrass, coriander and coconut milk. See SA/MARK/ADV/3/4/6/3/1 for the "Get stuck in with Jamie Oliver's spicy prawn curry" recipe card.
Ends with the slogan "making life taste better".