Skip navigation Skip hierarchy
Sainsbury Archive Logo
Television commercial (30 seconds) starring celebrity chef Jamie Oliver and his wife Juliette Norton ("Jules"), promoting Sainsbury's Be Good to Yourself range.
Jamie Oliver and Jules awake following a party (possibly on New Year's Day). Jules suggests they must start "looking after" themselves, but Jamie Oliver asks for a "nice, greasy fry up". Unbeknownst to Jamie Oliver, Jules uses Sainsbury's Be Good to Yourself products. Jamie Oliver and their guests enjoy the sandwiches she makes. A voiceover says "Sainsbury's Be Good to Yourself range: over 250 ways to eat less fat."
Includes music 'Dancing in the Moonlight' by Toploader. Ends with "making life taste better" slogan onscreen.