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Television commercial (40 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's Blue Parrot Café range of healthy food for children.
Jamie Oliver and two children he is babysitting cook products from the Sainsbury's Blue Parrot Café range, including fish fingers.
Ends with "making life taste better" slogan onscreen.
A video containing two unfinished versions of the commercial is also included. These end with the "making life taste better" slogan onscreen but not in the correct Sainsbury's font. The first version lacks background music, the second version uses background music that was not used in the finished commercial.