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Television commercial (30 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's Blue Parrot Café products.

Jamie Oliver, his wife Jules and his nephew and niece race around a Sainsbury's branch filling a trolley with Sainsbury's Blue Parrot Café products, before visiting a safari park.

Ends with the slogan "making life taste better". The background music is an instrumental version of "It's Caper Time (The Self Preservation Society)" by Quincy Jones, from 'The Italian Job' soundtrack.

First air date: 8 August 2001.