Skip navigation Skip hierarchy
Sainsbury Archive Logo
Television commercial (30 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's "Cracking Easter recipes".
Jamie Oliver cooks a Shepherd's Pie (for which a recipe card was available in stores) while a woman dressed as the Easter Bunny leads an Easter egg hunt for children. Jamie Oliver gives the Easter Bunny a carrot while everyone else is served with the Shepherd's Pie.
Ends with the slogan "making life taste better".