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Television commercial (30 seconds) featuring a boy going to school (it is implied it is his first day at school, is nervous and is having difficulty making friends). He offers a chocolate roll to a girl and they are shown to become friends. Text at the bottom (in the style of a checkout display) reads “Friends, 99p for 6”. This is followed by the strapline “Sainsbury’s making life taste better” read by an out-of-vision announcer.