Television commercial (60 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's summer foods after it was voted "Fruit and Veg Retailer of the Year" in the 2002 Retail Industry Awards.
Jamie Oliver congratulates his friends on their engagement, then cooks food for their wedding which is delivered to a house and garden by Sainsbury's. Jamie Oliver is also the best man. At the end of the commercial he realises that he forgot to provide a wedding cake.
Ends with the slogan "making summer taste better", rather than the usual "making life taste better".
Television advertising
"making summer taste better" television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/30
- Date: [2003]
- Level: File
- Extent: 1 file
- Access: Open
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