Television commercial (30 seconds) starring celebrity chef Jamie Oliver, promoting Sainsbury's bread, freshly baked throughout the day in in-store bakeries.
Jamie Oliver spends a day at Hazel Grove branch with head baker Dave and his colleagues, including the early and late shifts. We see baguettes being baked and customers choosing them. "Freshly baked baguettes, 42p" appears onscreen.
Ends with the slogan "Sainsbury's, making life taste better".
Television advertising
Fresh bread television commercial
- Ref. No: SA/MARK/ADV/1/1/5/3/33
- Date: [2000-2005]
- Level: File
- Extent: 1 file
- Access: Open
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