Comprises proofs of war time newspaper advertisements featuring the following slogans:
"At any Sainsbury's during registration" [2 proofs for publishing in various newspapers on 26-28 June 1940?]
"The Manager at Sainsbury's" [2 proofs for publishing on 2 July and 4-5 July 1940; attached is a letter from Francis Meynell of Mather & Crowther Ltd. to R.J. Sainsbury dated 28 June 1940 asking for his approval];
"The New Customer at Sainsbury's" [2 proofs for publishing on 10-12 July 1940; attached is a letter from Francis Meynell's private secretary to Alan Sainsbury dated 9 July asking for his approval];
"Sainsbury's say it again" [3 proofs for publishing on 17-19 July 1940; attached is a letter from Francis Meynell's private secretary to Alan Sainsbury dated 16 July 1940 asking for his approval].
All proofs feature the copy "Sainsbury's say: Wherever you shop, please make allowance for war-time".
Letter regarding advertisment proofs from Mather and Crowther to R.J. Sainsbury
28 Jun 1940SA/MARK/ADV/6/2/3/1
"The Manager at Sainsbury's" proof of newspaper advertisement
c. 1940SA/MARK/ADV/6/2/3/2
"The Manager at Sainsbury's" proof of newspaper advertisement
c. 1940SA/MARK/ADV/6/2/3/3
"At any Sainsbury's during registration" proof of newspaper advertisement
c. 1940Advertisement advising customers to fill in their details in their ration books at home before going into the store to register.
SA/MARK/ADV/6/2/3/4
"At any Sainsbury's during registration" proof of newspaper advertisement
c. 1940Advertisement advising customers to fill in their details in their ration books at home before going into the store to register.
SA/MARK/ADV/6/2/3/5
Letter accompany proofs to feature in the Evening Standard from Mather and Crowther to Alan Sainsbury, 16 Jul 1940
1940SA/MARK/ADV/6/2/3/6
"Sainsbury's say it again" proof of newspaper advertisement
c. 1940Newspaper advert. 2 copies, one dated July 18, and the other dates July 19.
SA/MARK/ADV/6/2/3/7
"Sainsbury's say it again" proof of newspaper advertisement
c. 1940SA/MARK/ADV/6/2/3/8
"The new customer at Sainsbury's" proof of newspaper advertisement, 1940
10 Jul 1940Newspaper advertisement for Sainsbury's wartime registration, written from the perspective of 'the new customer'. MentionsbButter, Sainsbury's value, clean counters and registration at Sainsbury's....
SA/MARK/ADV/6/2/3/9
"The new customer at Sainsbury's" proof of newspaper advertisement, 1940
11 Jul 1940Newspaper advertisement for Sainsbury's wartime registration, written from the perspective of 'the new customer'. Mentions butter, Sainsbury's value, clean counters and registration at Sainsbury's....
SA/MARK/ADV/6/2/3/10
Letter accompanying proofs for July to Alan Sainsbury, 1940
9 Jul 1940SA/MARK/ADV/6/2/3/11
Comments
Comments (0)