"Sainsbury’s reports back to customers on Fairtrade ‘Social Premium’" Press Release, 26 Feb 2007

Press release marking Fairtrade Fortnight 2007 with facts about 13 years of Sainsbury's Fairtrade. Includes facts, case studies and anecdotes from suppliers about products including: bananas (Windward Isles, St Lucia); Kenyan roses; chocolate (Ghana, Kuapa); coffee (Colombia). Also notes that in 2006, Sainsbury's made the UK's biggest single-ever order of Fairtrade cotton, to produce Fairtrade cotton Sport Relief t-shorts, and notes that Sainsbury's will launch its own range of Fairtrade cotton clothing.

Includes timeline of Sainsbury's Fairtrade activity (including Green & Blacks; Geobars; orange juice; tea; coffee; chocolate; bananas; sugar sticks). Also includes statistics from market research of Sainsbury's Fairtrade shoppers.