"Off their trolleys: Health drive changes the face of weekly shop" Press Release, 8 May 2007

Press release about new research by Sainsbury's which analyses the weekly British food shop. The release states that the size of the weekly food shop has reduced, and that the amount of unhealthy foods purchased (such as burgers, fizzy drinks, chocolates and sugary cereals) has also fallen. It also states that vegetables and salads have become more popular, and that 'health correlates with age not wealth' (i.e. that older people eat better). Includes quote from Sainsbury's nutritionist.

Includes statistics about:

Category breakdown of the UK weekly trolley;

20 items continually declining in popularity over nine month period (including butter, cooked meats, fizzy drinks and squashes, berries, cold pies, frosted cereals, frozen pizzas and burgers, fresh burgers, regional cheeses, individual deserts, Brie, donuts and cookies, brown sauce, lager, chocolate, real ale, luxury crisps);

5 most popular items of 2007 so far (packet soup; tinned tomatoes; tinned soup; citrus fruit; root vegetables)