Video recordings of focus groups and vox pops for market research

Video recording of focus group interviews with members of the public relating to Sainsbury's petrol stations including the price of petrol, convenience stores attached to petrol stations, and special...

SA/MARK/1/16/1

Video recording of focus group interviews with two groups of female customers from the Reading and Bracknell area about what they think of Sainsbury's and its advertising compared with other...

SA/MARK/1/16/2

Video recording of 'vox pop' interviews with Sainsbury's customers asking their opinions about food safety and asks what they would think about adding an antibacterial agent to product packaging. The...

SA/MARK/1/16/3

Video recording of focus group interview with a group of female customers relating to Sainsbury's Orderline home delivery service, and shopping on the internet.

SA/MARK/1/16/4

Edited video recording of 'vox pop' interviews with customers giving their opinions on nutritional/additive information on packets, and ready meals. Filmed inside a Sainsbury's store (or...

SA/MARK/1/16/5

Video consisting of a compilation of clips of customers in unidentified branch(es) being asked by an unseen interviewer how worried they are about "green issues" (i.e. the way supermarkets and the...

SA/MARK/1/16/6

Video consisting of clips of interviews with Sainsbury's customers speaking about the food they cook and buy. The customers are divided by onscreen titles initially naming the type of shopper and...

SA/MARK/1/16/7

Video consisting of clips of brief interviews ("vox pops") with Sainsbury’s customers and a few staff filmed at Sainsbury’s Haringey and Islington stores. The purpose of the video is unclear, it...

SA/MARK/1/16/8

Video titled "Sainsbury's Hazel Grove, Customer Insights, September 2002". The video consists of edited clips of interviews with customers and staff giving their opinions on all aspects of the Hazel...

SA/MARK/1/16/9

Video comprising edited clips of positive customer feedback on the newly opened Pimlico (99 Wilton Road, Westminster) branch, which placed a greater than usual emphasis on fresh food counters. Video...

SA/MARK/1/16/10