Proofs of newspaper advertisements, 1966

Proofs of advertisements which appeared in local and national press. The adverts give examples of 'Super - Save' offers, giving prices of specific products. Also includes advertising for Sainsbury's 100 year anniversary campaign, '100 Good Food Years'.

Adverts produced by Ogilvy & Mather agency, giving details of newspapers which published the advertisements.

1. Sainsbury's Super-save Offers advertisement for beef, canned goods, groceries and biscuits. Includes prices and slogan 'Good food costs less at Sainsbury's'. 16 Sep 1966.

2. Sainsbury's Super-save Offers advertisement for cleaning goods, meat, and cakes. Includes prices and slogan 'Good food costs less at Sainsbury's'. 28 Oct 1966.

3. Sainsbury's Super-save Offers advertisement for cakes, meat, packet soup and cleaning products. Includes prices and slogan 'Good food costs less at Sainsbury's'. 1 Nov 1966.

4. Sainsbury's Super-save Offers advertisement for tea, oil, meat, crisps, cherries and nuts. Includes prices and slogan 'Good food costs less at Sainsbury's'. 4 Nov 1966.

5. Sainsbury's Super-save Offers advertisement for tea, oil, meat, crisps, cherries and nuts. Includes prices and slogan 'Good food costs less at Sainsbury's'. 8 Nov 1966.

6. Sainsbury's Super-save Offers advertisement for cakes, Christmas pudding, honey, soup, tissues and vegetables. Includes prices and slogan 'Good food costs less at Sainsbury's'. 11 Nov 1966.

7. Sainsbury's Super-save Offers advertisement for cakes, Christmas pudding, honey, soup, tissues and vegetables. Includes prices and slogan 'Good food costs less at Sainsbury's'. 15 Nov 1966.

8. Sainsbury's Super-save Offers advertisement for dried fruit, meat, coffee, tissues and peas. Includes prices and slogan 'Good food costs less at Sainsbury's'. 18 Nov 1966.

9. Sainsbury's Super-save Offers advertisement for icing, biscuits, canned fruit, Australian cheddar and foil. Includes prices and slogan 'Good food costs less at Sainsbury's'. 29 Nov 1966.

10. Sainsbury's Super-save Offers advertisement for meat, orange and lemon drink, canned fruit and soup. Includes prices and slogan 'Good food costs less at Sainsbury's'. 6 Dec 1966.

11. Sainsbury's Super-save Offers advertisement for meat, orange and lemon drink, canned fruit and soup. Includes prices and slogan 'Good food costs less at Sainsbury's'. 2 Dec 1966.

12. Sainsbury's Super-save Offers advertisement for meat, orange and lemon drink, canned fruit and soup. Includes prices and slogan 'Good food costs less at Sainsbury's'. 6 Dec 1966.

13. Sainsbury's Super-save Offers advertisement for cakes, cocoa, soup, spaghetti and washing powder. Includes prices and slogan 'Good food costs less at Sainsbury's'. 4 Oct 1966.

14. Sainsbury's Super-save Offers advertisement for cakes, cocoa, soup, spaghetti and washing powder. Includes prices and slogan 'Good food costs less at Sainsbury's'. 30 Sep 1966.

15. Sainsbury's Super-save Offers advertisement for creamed rice, dried fruit, canned fruit, shorteen, pigs liver and ham loaf. Includes prices and slogan 'Good food costs less at Sainsbury's'. 27 Sep 1966.

16. Sainsbury's Super-save Offers advertisement for chocolate, lard, soup, steak, peas, chicken and disinfectant. Includes prices and slogan 'Good food costs less at Sainsbury's'. 14 Oct 1966.

17. Sainsbury's Super-save Offers advertisement for oats, chicken, sugar, canned fruit, burgers, pickle and washing powder. Includes prices and slogan 'Good food costs less at Sainsbury's'. 11 Oct 1966.

18. Sainsbury's Super-save Offers advertisement for beers, oats, sugar, canned fruit, burgers, pickle and washing powder. Includes prices and slogan 'Good food costs less at Sainsbury's'. 11 Oct 1966.

19. Sainsbury's Super-save Offers advertisement for neck, oats, sugar, canned fruit, burgers, pickle and washing powder. Includes prices and slogan 'Good food costs less at Sainsbury's'. 7 Oct 1966.

20. Sainsbury's Super-save Offers advertisement for chocolate, lard, soup, steak, peas, disinfectant and wine. Includes prices and slogan 'Good food costs less at Sainsbury's'. 18 Oct 1966.

21. Sainsbury's Super-save Offers advertisement for steak kidney pudding, canned fruit and beetroot, marmalade, beet and cheese. Includes prices and slogan 'Good food costs less at Sainsbury's'. 21 Oct 1966.

22. Sainsbury's Super-save Offers advertisement for creamed rice, dried fruit, canned fruit, shorteen, ham loaf and loin chops. Includes prices and slogan 'Good food costs less at Sainsbury's'. 23 Sep 1966.

23. Sainsbury's Super-save Offers advertisement for biscuits, canned fruit, soup, salmon, pickles and loin chops. Includes prices and slogan 'Good food costs less at Sainsbury's'. 20 Sep 1966.

24. Sainsbury's Super-save Offers advertisement for cakes, coffee, crab, peas, soup, chicken and washing up liquid. Includes prices and slogan 'Good food costs less at Sainsbury's'. 6 Sep 1966.

25. Sainsbury's Super-save Offers advertisement for rice, beans, vinegar, ketchup, sauce and beef. Includes prices and slogan 'Good food costs less at Sainsbury's'. 13 Sep 1966.

26. Sainsbury's Super-save Offers advertisement for tea, sugar, creamed rice, fruit salad, cheese and pickle. Includes prices and slogan 'Good food costs less at Sainsbury's'. 10 Jun 1966.

27. Sainsbury's Super-save Offers advertisement for biscuits, milk, salmon, salad cream and bitter lemon. For branch at 42-48 Southgate Street, Bath. Includes prices and slogan 'Good food costs less at Sainsbury's'. 21 Jun 1966.

28. Sainsbury's Super-save Offers advertisement for spaghetti, spreads, cakes, coconut, orange juice and coffee. For branch at 42-48 Southgate Street, Bath. Includes prices and slogan 'Good food costs less at Sainsbury's'. 5 Jul 1966.

29. Sainsbury's Super-save Offers advertisement for ham loaf, salad, canned fruit, orange and lemon squash and cream. For branch at 42-48 Southgate Street, Bath. Includes prices and slogan 'Good food costs less at Sainsbury's'. 28 Jun 1966.

30. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'A bird in the hand is worth twice as much, Mr Sainsbury', with photograph of female shopper with poultry. Also includes prices for other offers, including chicken, bacon, soup, marmalade, coffee and biscuits, with illustrations of products. 24 Oct 1966.

31. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on drinking chocolate, sardines, mincemeat, pasties, bacon, soup and sardines, with illustrations of products. 28 Oct 1966.

32. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on biscuits, coffee, soup, chicken, bacon and chicken, with illustrations of products. 32 Oct 1966.

33. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on sugar, minced beef, creamed rice, pork, flour and packet soup, with illustrations of products. Oct 1966.

34. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on margarine, baby foods, spaghetti hoops, biscuits, soup and sliced bread, with illustrations of products. Sep/ Oct 1966.

35. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on Australia Farm Foods, peaches, creamed rice, sherry, pears and butter, with illustrations of products. Sep 1966.

36. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'You're always so fresh, Mr. Sainsbury' with photograph of female shopper. Includes prices for offers on milk powder, pears, orange and lemon drink, biscuits, ham loaf, pickle and bacon and egg pie, with illustrations of products. 15 Jul 1966.

37. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'What have you got for me this week Mr. Sainsbury?' with photograph of female shopper. Includes prices for offers on sponges, bitter lemon, pork pies, tea, jellies, peach halves, and Mars bars, with illustrations of products. 1 Jul 1966.

38. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on tea, jellies, pork pies, sponges, Mars bars and peach halves, with illustrations of products. 1 Jul 1966.

39. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on salad cream, sugar, fruit pies, marmalade, orange or grapefruit juice and double cream, with illustrations of products. 4 Jul 1966.

40. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'How do you keep everything so clean Mr. Sainsbury?', with photograph of female shopper. Includes prices for offers on coffee, fruit salad, luncheon meat, macaroni, jam, sausage rolls and biscuits, with illustrations of products. 20 Jun 1966.

41. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline '"I'd trust my daughter with you, Mr. Sainsbury"', with photograph of female shopper with baby. Includes prices for offers on coffee, fruit salad, macaroni, luncheon meat, biscuits, jam and sausage rolls, with illustrations of products. 24 Jun 1966.

42. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'How do you keep everything so clean Mr. Sainsbury?', with photograph of female shopper. Includes prices for offers on beans, peach halves, chicken, Galaxy chocolate, biscuits, cheese spread, orange and lemon drink, with illustrations of products. 17 Jun 1966.

43. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'How do you keep everything so clean Mr. Sainsbury?', with photograph of female shopper. Includes prices for offers on beans, peach halves, chicken, Galaxy chocolate, biscuits, cheese spread, orange and lemon drink, with illustrations of products. 12 Jun 1966.

44. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'You're always so fresh, Mr. Sainsbury', with photograph of female shopper. Includes prices for offers on coffee, cream, bitter lemon, ham loaf, salad cream Cornish wafers and frozen mixed vegetables, with illustrations of products. 10 Jun 1966.

45. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on beans, pear halves, orange and lemon drink, shortcake biscuits, cheese spread and chicken, with illustrations of products. 13 Jun 1966.

46. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on fruit salad, coffee, biscuits, luncheon meat and sausage rolls, with illustrations of products. 24 Jun 1966.

47. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on coffee, cream, ham loaf, Cornish wafers, salad cream and frozen mixed vegetables, with illustrations of products. 10 Jun 1966.

48. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on coffee, cream, ham loaf, Cornish wafers, salad cream and frozen mixed vegetables, with illustrations of products. 6 Jun 1966.

49. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on coffee, vegetable salad, corned beef, Coca Cola soft drink, ham joints and biscuits, with illustrations of products. 2 May 1966.

50. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on marmalade, fruit pies, corned beef, canned peaches, pilchards and ham joints, with illustrations of products. 6 May 1966.

51. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on canned strawberries, cooked hams, margarine, biscuits, pork pies and New Zealand lamb, with illustrations of products. 9 May 1966.

52. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on canned strawberries, cooked hams, margarine, biscuits, pork pies and New Zealand lamb, with illustrations of products. May 1966.

53. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'More great value from Sainsbury's'. Includes prices for offers on salad cream, salmon, squash (orange or lemon), pineapple canned fruit, and Irish cheddar, with illustrations of products. 16 May 1966.

54. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'I love Sainsbury's, Mr. Sainsbury', with photograph of female shopper. Includes prices for offers on coffee, vegetable salad, Coca Cola soft drink, pear halves, peas, potato chips and biscuits, with illustrations of products. 2 May 1966.

55. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'You're always so fresh Mr. Sainsbury', with photograph of female shopper. Includes prices for offers on tea, marmalade, fruit pies, corned beef, canned sliced peaches, pilchards and ham joints, with illustrations of products. Also advertises the sale of book 'J.S.100: The Story of Sainsbury's'. 6 May 1966.

56. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'How do you keep everything so clean Mr. Sainsbury?', with photograph of female shopper. Includes prices for offers on canned strawberries, jam, pork pies, biscuits, margarine, cooked hams and New Zealand lamb, with illustrations of products. 13 May 1966.

57. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'I'd trust my daughter with you, Mr. Sainsbury', with photograph of female shopper with baby. Includes prices for offers on salmon, canned pineapple, cooked hams, salad cream, cream, butter, orange and lemon squash, with illustrations of products. 20 May 1966.

58. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'I'd trust my daughter with you, Mr. Sainsbury', with photograph of female shopper with baby. Includes prices for offers on salmon, canned pineapple, cooked hams, salad cream, cream, butter, orange and lemon squash, with illustrations of products. 20 May 1966.

59. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline 'What have you got for me this week Mr. Sainsbury?', with photograph of female shopper. Includes prices for offers on coffee, canned peaches, vegetable salad, biscuits and crackers, luncheon meat and Irish cheddar, with illustrations of products. 27 May 1966.

60. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With slogan 'Sainsbury's: 100 Good Food Years'. Includes strapline '100 years old! You don't look it Mr. Sainsbury!', with photograph of female shopper. Includes prices for offers on biscuits, Cola soft drink, jam, canned peaches, beans and ham, with illustrations of products. 22 Apr 1966.

61. 'Sainsbury's 100 Good Food Years' advertisement, celebrating 100 year company anniversary. With strapline 'More great value with Sainsbury's'. Includes prices for offers on canned peaches, tuna, biscuits, beans, salad, milk powder, peas, coffee, ham loaf and Cola soft drinks. 15 Apr 1966.

62. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on coffee, ham loaf, canned peaches, Cola soft drink, biscuits, beans and peas, vegetable salad, nuts, shampoo, stewed apple, ale and dried fruits. For branch at The Wulfrun Shopping Centre, Wolverhampton. Includes section on 'This week's super-saves!'. 24 Mar 1969.

63. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on soups, biscuits, peas, oranges, beans, jam, creamed rice, coffee, apple pie filling, pork sausages, potatoes, sponge puddings and chicken. Includes section on 'This week's super-saves!'. 4 Feb 1969.

64. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on soups, biscuits, peas, oranges, beans, jam, creamed rice, coffee, apple pie filling, pork sausages, potatoes, sponge puddings and chicken. Includes section on 'This week's super-saves!'. 4 Feb 1969.

65. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, coffee, soup, peas, beans, biscuits, oranges, spaghetti rings, frankfurters, cake, razor blades and Scotch whiskey. For branches: 18 High Street, Ashford; 2 Warrior Square, Southend-on-Sea. Includes section on 'This week's super-saves!'. 25 Feb 1969.

66. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, oranges, biscuits, soups, coffee, baked beans, peas, honey, stock, cakes, Scotch whiskey and stewed steak. For branches: 253 High Street, Cheltenham; The Wulfrun Shopping Centre, Wolverhampton. Includes section on 'This week's super-saves!'. 25 Feb 1969.

67. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, soups, baked beans, peas, biscuits, sugar, minced beef and onion, cheese spread, instant milk, oat cereal, bacon and egg pie and Tendersweet bacon joints. Includes section on 'This week's super-saves!'. For branches at:253 High Street, Cheltenham; Lychgate Shopping Precinct; The Wulfrun Shopping Centre, Wolverhampton. Feb 1969.

68. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, oranges, biscuits, soups, baked beans, peas. sponge puddings, potatoes, coffee, apple pie filling, pork sausages and chicken. Includes section on 'This week's super-saves!'. For branches: 253 High Street, Cheltenham; Lychgate Shopping Precinct; The Wulfrun Shopping Centre, Wolverhampton; Newtown Shopping Precinct, Aston. 3 Feb 1966.

69. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, apricot halves, tea, soups, baked beans, coffee, marmalade, rice, casserole, plums, spaghetti and tissues. Includes section on 'This week's super-saves!'. For branches: 253 High Street, Cheltenham; Lychgate Shopping Precinct. 21 Jan 1966.

70. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, apricot halves, coffee, soups, baked beans, marmalade, rice, spaghetti, tissues, casserole and plums. With cut-out discount coupon. Includes section on 'This week's super-saves!'. For branches: Newtown Shopping Precinct, Aston; The Wulfrun Shopping Centre, Wolverhampton. Jan 1966.

71. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, apricot halves, tea, soups, baked beans, coffee, marmalade, biscuits, oils and soups. Includes section on 'This week's super-saves!'. For branches: 18 High Street, Ashford; The New Shopping Centre, Basingstoke; 2 Warrior Square, Southend-on-Sea. Jan 1969.

72. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on creamed rice, jam, oranges, coffee, biscuits, soups, baked beans, peas, marmalade, sausage meat and chicken. Includes section on 'This week's super-saves!'. 28 Jan 1966.

73. Advertisement with straplines 'Trust Sainsbury's for good value' and 'It's always so clean and fresh at Sainsbury's'. Includes prices for offers on soups, biscuits, peas, oranges, baked beans, jam, creamed rice, coffee, sausage meat and chicken. Includes section on 'This week's super-saves!'. 28 Jan 1966.