"Where does good food cost less?" newspaper advertisement, 1991

Newspaper advertisement entitled "Where does good food cost less?" and featuring the slogan "Good food costs less at Sainsbury's". Advertisement consists of a table comparing the prices of certain products in 6 different countries (U.K., U.S.A., Belgium, Germany, France and Holland) and the total cost when added up. The U.K. is the cheapest, the survey thus supporting Sainsbury's "long-standing reputation for supplying high quality at the lowest possible price". Cutting is from The Sunday Times.