"Sainsbury's January Savers" newspaper advertisement, 1996

Colour newspaper advertisement featuring the copy "Sainsbury's January Savers. Savings you'll notice at the till, not at the table." and "Sainsbury's are making things a little easier this January. Across the month we're introducing 200 January Savers. They're either dramatically down in price or multibuys that give you more for your money. So you can afford to give your family the best, even in January."; products on special offer (e.g. half price, 'Buy one get one free', 'Buy one get second half price',

special purchase and price savings) include:
Sainsbury's products (Sainsbury's Harvest Grain Brown Bread, No Added Sugar Fruit Drinks, Frozen Toad in the Hole, Diet Chocolate Mousse, Basmati Rice, Classic Cola, Fish Fingers, Low Fat Fool, Battenburg cake, TOPS Standard Mouthwash, Cottage Cheese, Frozen Large Chicken, Cod Portions in Crispy Breadcrumbs, Pure Apple Juice, Spaghetti, Cheese Singles Light, Loose Rolls, Variety Ready Drinks, Baked Beans in Tomato Sauce, Grapefruit Segments, Spaghetti in Tomato Sauce, Niersteiner Gutes Domtal, Cheese and Onion Flan, Fresh Chicken Tikka; Pasta Sauces, Linguine and Free Storage Jar; British White Potatoes, Sunflower Extra Light margarine, 9" Cheese & Tomato Pizza To-Go, Creamery Light, Premium White Bread, Absolute Anti-Perspirant, Frozen Potato Waffles, Thick Cut Sausage and Egg Sandwich, B5 Active Shampoo/Conditioner, Fresh Lasagne for one, Sport Shower Gel, Diet Yogurt, Chocolate Digestive, Crumpets, Frozen Garden Peas, Cheesy Feet, Foam Bath, Ham on the Bone (knuckle), Performers Ultra Dry Ultra Thin, Minced Beef & Onion Pie, Split Tin White Bread, and Lemon Slices)

and non-Sainsbury's products (Cadbury's Time Out biscuits, Wall's "Too Good To Be True" ice cream, PG Tips, Spontex 'S' Sponge, Haze Air Freshener, Alicante Tinto, Aero Mousse, Mars/Snickers Snacksize, Milky Way, KitKat, Del Monte Peach Slices, Kleenex Ultra Tissues Mansize, Libby's Creamed Rice, Kellogg's Rice Crispies, Nescafé coffee, Sara Lee Lemon Meringue Pie, Imperial Leather Mild Soap, Shredded Wheat Bitesize, Philips Softone White Light Bulbs, Heinz Tomato Soup, Strongbow Cider, Robertson's Strawberry Jam, Duerr's Thick Cut Marmalade, Webster's Yorkshire Bitter, Muller Corner Yogurt, Hula Hoops, Suffolk Choice Sausages, Energizer Batteries, and Munch Brunch Pot Shots);

features the slogan "Sainsbury's. Where good food costs less."