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"Sainsbury's Packaging Design" research by S.D.Long

[1980s]

Proof for a publication

SA/DES/15/1

"Sainsbury's Packaging Design" research by S.D.Long

"Sainsbury's Basic Design Guide"

1970s

Booklet by Sainsbury's Design Studio which provides illustrations and information on how Sainsbury's branding (including standard typefaces and logos) should be applied in various formats including...

SA/DES/15/2

SA_DES_15_2.1hr.jpg
"Sainsbury's Basic Design Guide"

"Sainsbury's" typeface artwork

[1960s-1970s]

Marked 'Neg No 062228 Caps Shadow Venus'

SA/DES/15/3

"Sainsbury's" typeface artwork

"Job Summary by Job Title" alphabetical list of Sainsbury's Design Studio job bags

16 Jan 1992

Photocopy of list in alphabetical order by title (usually name of product), with details of job code and initials of manager.

SA/DES/15/4

"Job Summary by Job Title" alphabetical list of Sainsbury's Design Studio job bags

"Who to contact" contact card for the brand design team

[2000s]

SA/DES/15/5

"Who to contact" contact card for the brand design team

Magazines and newspaper cuttings about design at Sainsbury's

[1980s-1990s]

Original and photocopied magazine and newspaper cuttings relating to Sainsbury's product packaging design and the design history of the company including several copies of 'Campaign Direction'...

SA/DES/15/6

Magazines and newspaper cuttings about design at Sainsbury's

Letter (photocopy) and RSA journal relating to Presidential Medal for Design Management award

1967

Relates to The Royal Society of Arts and their decision to award a Presidential Medal for Design Management to J. Sainsbury Ltd.

SA/DES/15/7

Letter (photocopy) and RSA journal relating to Presidential Medal for Design Management award

Copies of report and memorandum to J.D. Sainsbury about design artwork and forming a technical artwork studio

1972

SA/DES/15/8

Copies of report and memorandum to J.D. Sainsbury about design artwork and forming a technical artwork studio

Publicity and Design Departments organisation chart

1973

SA/DES/15/9

Publicity and Design Departments organisation chart

Guidelines on nutrition labelling (photocopy)

[1980s]

SA/DES/15/10

Guidelines on nutrition labelling (photocopy)

Memorandum giving the schedule for rolling out a new look to stores (photocopy)

18 Mar 1999

SA/DES/15/11

Memorandum giving the schedule for rolling out a new look to stores (photocopy)

'Workload - Point of Sale Area' internal memorandum

8 Nov 1983

SA/DES/15/12

'Workload - Point of Sale Area' internal memorandum

Information sheet about Sainsbury's Design Studio

[1970s-1990s]

SA/DES/15/13

Information sheet about Sainsbury's Design Studio

"The Design Policy of J. Sainsbury Plc" statement by Peter J. Dixon (photocopy)

[1980s]

SA/DES/15/14

"The Design Policy of J. Sainsbury Plc" statement by Peter J. Dixon (photocopy)

Leonard Beaumont exhibition programme featuring Sainsbury's packaging designs

1983

SA/DES/15/15

Leonard Beaumont exhibition programme featuring Sainsbury's packaging designs