Contains final proofs and photocopies of advertisements for press release.
Themes include:
Campaign slogan 'Good food costs less at Sainsbury's'
promotions for specific products such as potatoes, fresh and cooked meat, poultry, bread, tendersweet bacon, cheese, fresh fruit and vegetables, frozen food, wine, sausages, Vitapint [vitamin enriched milk], pasta, burgers, coffee, fish pie, mineral water, muesli, fruits in natural juice, confectionary, pet food and 'J' Cosmetics and Skincare.
Other themes include outdoors/picnics and National Grocers' Benevolent Fund (NGBF) lunch.
"This is a Pentland Crown, the most widely grown potato in Britain. Sainsbury's refuse to sell them." magazine advertisement photocopy
[c. 1979]Advertisement promoting the quality of Sainsbury's fresh fruit and vegetables. To be placed in Woman's [...] magazine [full title cut off photocopy].
SA/MARK/ADV/1/1/2/1/14/1
"No Sainsbury's joint ever goes on to the scales until it's lost some weight." newspaper advertisement proof
Nov 1979Advertisement promoting the quality of Sainsbury's meat joints and other butchery. To be placed in the Sun, Daily Mail, Daily Express and Cambridge Evening Echo in November and December 1979. A label...
SA/MARK/ADV/1/1/2/1/14/2
"Pinfeathers, bruises, blisters, gizzard skin and sinews. Just some of the things Sainsbury's won't be giving you this Christmas." newspaper advertisement proof
[c. 1979]Advertisement promoting the quality of Sainsbury's Christmas poultry.
SA/MARK/ADV/1/1/2/1/14/3
"Sainsbury's bring you the greatest thing since sliced bread. Unsliced bread." newspaper advertisement proof
Jan 1980Advertisement highlighting the range of unsliced breads available in store. To be placed in The Sunday Times in January 1980. A label noting details of the publication and advertising costs is pasted...
SA/MARK/ADV/1/1/2/1/14/4
"No Sainsbury's joint ever goes on to the scales until it's lost some weight." magazine advertisement proof
Jan 1980Advertisement promoting the quality of Sainsbury's meat joints and other butchery. To be placed in Woman's Weekly, Woman's Realm, Woman's Own, Woman, Woman's World, Woman's Journal, Good Housekeeping,...
SA/MARK/ADV/1/1/2/1/14/5
"At Sainsbury's you can pick up over 20 different kinds of chicken in a basket." magazine advertisement proof
3 May 1980Advertisement promoting the range and quality of Sainsbury's poultry. To be placed in Woman, Woman's Realm, Woman's Weekly, Woman's Journal, Cosmopolitan, Woman & Home, Good Housekeeping and She in...
SA/MARK/ADV/1/1/2/1/14/6
"Buying cheese at Sainsbury's can be quite an education." magazine advertisement
31 May 1980Advertisement promoting the range and quality of Sainsbury's cheese range. To be placed in Woman, Woman's Realm, Woman's Weekly, Woman's Journal, Cosmopolitan, Woman & Home, Good Housekeeping and She...
SA/MARK/ADV/1/1/2/1/14/7
"Now, reading a Sainsbury's loaf tells you more than squeezing it" magazine advertisement
23 Aug 1980Advertisement promoting enhanced information on Sainsbury's bread packaging. To be placed in Woman's Weekly, Woman's Realm, Woman, Woman's Journal, Good Housekeeping, Woman & Home, She and...
SA/MARK/ADV/1/1/2/1/14/8
"Have Sainsbury's discovered three new avocados?" magazine advertisement
20 Sep 1980Advertisement promoting three new produce lines: kohl rabi, fennel and kiwi fruit. To be placed in Woman's Weekly, Woman's Realm, Woman, Woman's Journal, Good Housekeeping, Woman & Home, She and...
SA/MARK/ADV/1/1/2/1/14/9
"Sainsbury's frozen foods. The full story." magazine advertisement proof
11 Oct 1980Advertisement promoting the range and quality of Sainsbury's frozen food. To be placed in Woman's Weekly, Woman's Realm, Woman, Woman's Journal, Good Housekeeping, Woman & Home, She and Cosmopolitan...
SA/MARK/ADV/1/1/2/1/14/10
"An advertisement for Sainsbury's wine, not written by Sainsbury's." magazine advertisement
15 Nov 1980Advertisement for Sainsbury's wines using reviews from various publications. Includes images of Sainsbury's Côteaux du Tricastin, Sainsbury's Liebfraumilch, Sainsbury's Muscadet de Sèvre et Maine...
SA/MARK/ADV/1/1/2/1/14/11
"There's so much pork in this Sainsbury's sausage, maybe you should try it with apple sauce." magazine advertisement
Feb 1981Advertisement for Sainsbury's Extra Quality pork sausages and sausage range. To be placed in Woman's Weekly, Woman's Realm, Woman, Woman's Journal, Good Housekeeping, Woman & Home, She and...
SA/MARK/ADV/1/1/2/1/14/12
"Sainsbury's announce sandwich courses in Dutch, Hungarian, Polish, Belgian, French, Italian, Greek, German and Danish." magazine advertisement proof
12 Apr 1981Advertisement for Sainsbury's delicatessen range. To be placed in Woman, Woman's Weekly, the Sunday Times Magazine and the Radio Times in April 1981. A label noting details of publication dates and...
SA/MARK/ADV/1/1/2/1/14/13
"If it didn't come from Sainsbury's you wouldn't believe it." newspaper advertisement proof
5 Apr 1981Advertisement for Sainsbury's Low Fat Vitapint milk. To be placed in the Sunday Times, Observer and Guardian in April and May 1981. A label noting details of publication dates and advertising costs is...
SA/MARK/ADV/1/1/2/1/14/14
"Les vins français chez Sainsbury sont très authentiques, n'est-ce pas?" magazine advertisement proof
[c. 1981]Advertisement for Sainsbury's Appellation Contrôlée French wines. Includes images of Sainsbury's Beaumes-de-Venise Côtes du Rhône and Sainsbury's Claret.
SA/MARK/ADV/1/1/2/1/14/15
"A fickle fungus makes these wines remarkable. A fickle public keeps them reasonable." magazine advertisement proof
26 Apr 1981Advertisement for Sainsbury's Appellation Contrôlée Sauternes and other French sweet wines. Includes image of Sainsbury's Sauternes and Sainsbury's French Sweet White Wine. To be placed in Woman,...
SA/MARK/ADV/1/1/2/1/14/16
"Tomatoes as big as apples. Lettuce as firm as cabbage. Mushrooms like saucers. What on earth are Sainsbury's up to?" magazine advertisement proof
23 May 1981Advertisement for Sainsbury's salad products. Includes recipes for Chilled Iceberg Salad, Iceberg and Avocado Salad and The D.I.Y. Salad. To be placed in Woman, Woman's Weekly, Woman & Home, Good...
SA/MARK/ADV/1/1/2/1/14/17
"If you like picnics you'll have a field day at Sainsbury's." magazine advertisement proof
20 Jun 1981Advertisement for Sainsbury's food and wine picnic products. To be placed in Woman, Woman's Weekly, Woman & Home, Good Housekeeping and She in June and July 1981. A label noting details of publication...
SA/MARK/ADV/1/1/2/1/14/18
"Eat the same pasta they eat on the Via Veneto. (Via Sainsbury's)." magazine advertisement proof
29 Aug 1981Advertisement for Sainsbury's Italian pasta and wines. To be placed in Woman, Woman's Weekly, Good Housekeeping, She, the Sunday Times Magazine and the Observer Magazine in August-October 1981. A...
SA/MARK/ADV/1/1/2/1/14/19
"Our butchers insist you can't improve on Sainsbury's lamb. Will someone please tell Mrs Abbott?" magazine advertisement proof
10 Sep 1981Advertisement for Sainsbury's English lamb with herbal mustard glaze recipe from "Mrs Abbott, a regular customer at our Lewisham Store". To be placed in Woman, Woman's Weekly, Woman & Home, She, Good...
SA/MARK/ADV/1/1/2/1/14/20
"At Sainsbury's if we don't sell our mince in a day, we don't sell it." magazine advertisement proof
[c. 1981]Advertisement for Sainsbury's fresh mince.
SA/MARK/ADV/1/1/2/1/14/20A
"At Sainsbury's if we don't sell our mince in a day, we don't sell it." magazine advertisement proof
[c. 1981]Advertisement for Sainsbury's fresh mince.
SA/MARK/ADV/1/1/2/1/14/21
"Sainsbury's are now selling their English grown Chinese Leaf. (Japanese variety, of course.)" magazine advertisement proof
17 Oct 1981Advertisement for the introduction of English grown Chinese leaf. To be placed in Woman, Woman's Weekly, Woman's Realm, Woman & Home, Good housekeeping, She, Cosmopolitan, Woman' s Journal, Sunday...
SA/MARK/ADV/1/1/2/1/14/22
"Can you tell which potato is badly bruised? Neither can Sainsbury's." magazine advertisement proof
[c. 1981]Advertisement promoting the care taken in harvesting Sainsbury's potatoes.
SA/MARK/ADV/1/1/2/1/14/23
"Pick up a peaches and cream complexion where you pick up your peaches and cream." magazine advertisement proof
19 Sep 1981Advertisement for launch of Sainsbury's J cosmetics range. To be placed in Woman, Good housekeeping, Cosmopolitan, Company, Woman's Journal and the Observer Magazine in September-November 1981. A...
SA/MARK/ADV/1/1/2/1/14/24
"Sainsbury's are proud to host today's luncheon. For a host of reasons." advertisement proof
[c. 1981]Advertisement to be used during Sainsbury's hosting of the National Grocers' Benevolent Fund lunch (presumably in 1981 or 1982). Includes images of early branches (SA/BRA/7/D/11/1/1, SA/BRA/7/P/4/1/1,...
SA/MARK/ADV/1/1/2/1/14/24A
"One business that has continued to display its enterprise." advertisement proof
[c. 1981]Advertisement possibly to be used during Sainsbury's hosting of the National Grocers' Benevolent Fund lunch (on same page as SA/MARK/ADV/1/1/2/1/14/1/25). Includes image of an early branch.
SA/MARK/ADV/1/1/2/1/14/25
"Announcing Sainsbury's own burgers. With 0% beef." magazine advertisement proof
Apr 1982Advertisement for Sainsbury's pork, bacon and turkey burgers. To be placed in Woman, Woman's Weekly, Woman's Realm, Good Housekeeping, She, Woman & Home, Options and the Radio Times in April 1982. A...
SA/MARK/ADV/1/1/2/1/14/26
"How can you be sure it's not champagne masquerading as Sainsbury's Sparkling Saumur?" magazine advertisement proof
May 1982Advertisement for Sainsbury's Sparking Samur as a replacement for Champagne. To be placed in Woman, Woman's Weekly, Good Housekeeping, She, Woman & Home, Options, Sunday Times Magazine, Observer...
SA/MARK/ADV/1/1/2/1/14/27
"Who knows better than Sainsbury's how dryness can age the skin?" magazine advertisement proof
Jun 1982Advertisement for Sainsbury's J cosmetics range. To be placed in Woman, Woman's Weekly, Good Housekeeping, She, Woman & Home, Options, Cosmopolitan and Woman's Journal in June 1982. A label listing...
SA/MARK/ADV/1/1/2/1/14/28
"Sainsbury's have a peach of an idea for Parma ham. But it isn't peach." magazine advertisement proof
Jul 1982Advertisement for mango. Includes recipe for Mystery Mousse. To be placed in Woman, Woman's Realm, Good Housekeeping, She, Woman & Home, Sunday Times Magazine, Observer Magazine, Sunday, Radio Times...
SA/MARK/ADV/1/1/2/1/14/29
"The safest thing to serve at any dinner party is a good roast from Sainsbury's." magazine advertisement proof
Aug 1982Advertisement for Sainsbury's ground and filter coffee ranges. To be placed in Woman, Woman's Weekly, Good Housekeeping, She, Woman & Home, Options, Sunday Times Magazine, Observer Magazine, Radio...
SA/MARK/ADV/1/1/2/1/14/30
"For sale, Sainsbury's fresh English pork. No previous owners." magazine advertisement proof
Sep 1982Advertisement for Sainsbury's English pork promoting the freshness due to purchase direct from the farm. To be placed in Woman, Woman's Realm, Good Housekeeping, She, Woman & Home, Options, Sunday...
SA/MARK/ADV/1/1/2/1/14/31
"Just when you thought you understood Brie, Sainsbury's create delicious confusion." magazine advertisement proof
Oct 1982Advertisement promoting Sainsbury's French and Bavarian Brie. To be placed in Woman, Woman's Weekly, Good Housekeeping, She, Woman & Home and Sunday in October 1982. A label listing publications and...
SA/MARK/ADV/1/1/2/1/14/32
"Now Sainsbury's can improve your complexion overnight." magazine advertisement proof
Nov 1982Advertisement for J Night Cream, part of Sainsbury's J cosmetics range. To be placed in Woman, Woman's Weekly, Woman's Realm, Good Housekeeping, She, Woman & Home, Options, Woman's Journal, Company...
SA/MARK/ADV/1/1/2/1/14/33
"A good Stilton from Sainsbury's will make your mouth water. (Not your eyes.)" magazine advertisement proof
Nov 1982Advertisement for Stilton and port for Christmas. To be placed in Vogue, Sunday Times Magazine, Radio Times, Homes & Gardens, Observer Magazine and You in November and December 1982. A label listing...
SA/MARK/ADV/1/1/2/1/14/34
"The Côtes du Rhône boasts several Goliaths amongst its red wines. (Can Sainsbury's claim at least one David?)" magazine advertisement proof
Dec 1982Advertisement promoting Sainsbury's Beaumes-de-Venise Côtes du Rhône wine as a cheaper alternative to Hermitage and Châteauneuf du Pape. To be placed in Woman, Woman's Weekly, Good Housekeeping,...
SA/MARK/ADV/1/1/2/1/14/35
"Now it's even easier to pick up real Italian pasta at Sainsbury's." magazine advertisement proof
Feb 1983Advertisement promoting different shapes of Sainsbury's pasta as alternatives to spaghetti. To be placed in Woman, Woman's Weekly, Good Housekeeping, She, Woman & Home, Sunday Times Magazine, Observer...
SA/MARK/ADV/1/1/2/1/14/36
"The Rack. Sainsbury's put their new Granary Wholemeal through the toughest test of all." magazine advertisement proof
Mar 1983Advertisement promoting the benefits of the Sainsbury's Granary Wholemeal Loaf. To be placed in Successful Slimming, Woman, Woman's Realm, Good Housekeeping, Woman & Home, Sunday Times Magazine,...
SA/MARK/ADV/1/1/2/1/14/37
"When we get to the store, James, look for the Sainsbury's Supreme. Only this time, remember, I want the dog food, not the cat food." magazine advertisement proof
Apr 1983Newspaper advertisement for the new Sainsbury's Supreme dog food and cat food range. To be placed in southern editions only of Daily Express, Sun, News of the World, Daily Mail, Daily Mirror, Sunday...
SA/MARK/ADV/1/1/2/1/14/38
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