Comprises original general advertising material.
Themes include: Sainsbury's Super-Save Offers, opening of self-service stores with new, longer shopping hours and much wider choice; Sainsbury's aims and values such as 'buying direct' from farmers or producers, careful choosing and checking of goods, daily deliveries, the cleanliness and freshness of stores and 'quality and keen prices' ("Good food costs less").
Some are proofs of press advertisements; some refer to specific stores. Includes newspaper cutting about the opening of the new Nuneaton store, with Lord Sainsbury shaking the hand of the first customer.
Slogans:
'Good food costs less'
'Good food sells fast- sells fresh at Sainsbury's'
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
22 Feb [1966]Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune. Date of proof is labelled "14/2/65" - however this is clearly an error, the store...
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"Now Open. The new super Sainsbury's in the new Wembley Central Shopping Square" newspaper advertisement proof
27 Jan 1966Newspaper advertisement for the new Wembley Central branch. Features an image of the store exterior. Published in the Wembley Observer.
SA/MARK/ADV/1/1/2/1/2/2
"Opening 9.30 am next Tuesday, the new super Sainsbury's at 2 Church Street, Nuneaton" newspaper advertisement proof
28 Jan 1966-31 Jan 1966Newspaper advertisement for new Nuneaton branch. The text for amended version ("Opening 9.30 am tomorrow,") is also included. Features an image of the store exterior. Published in the Nuneaton...
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"Open Now. The new Super Sainsbury's at 2 Church Street, Nuneaton" newspaper advertisement proof
3 Feb 1966-4 Feb 1966Newspaper advertisement for new Nuneaton branch. Features an image of the store exterior. Published in the Nuneaton Observer (3 February), and Nuneaton Evening Tribune (4 February).
SA/MARK/ADV/1/1/2/1/2/4
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
8 Feb 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/5
"Good Sunday dinners cost less at Sainsbury's" (Nuneaton) newspaper advertisement proof
17 Feb 1966Newspaper advertisement for Sunday lunch ingredients and other product offers featuring Nuneaton branch. Published in the Nuneaton Evening Tribune. The advertisement in the Nuneaton Observer mentioned...
SA/MARK/ADV/1/1/2/1/2/6
"Good Sunday dinners cost less at Sainsbury's" (Nuneaton) newspaper advertisement proof
18 Feb 1966Newspaper advertisement for Sunday lunch ingredients and other product offers featuring Nuneaton branch. Published in the Nuneaton Observer.
SA/MARK/ADV/1/1/2/1/2/7
"Good fruit and vegetables cost less at Sainsbury's" (Nuneaton) newspaper advertisement proof
25 Feb 1966Newspaper advertisement for fruit and vegetable and other product offers featuring Nuneaton branch. Published in the Nuneaton Observer.
SA/MARK/ADV/1/1/2/1/2/8
"Good fruit and vegetables cost less at Sainsbury's" (Nuneaton) newspaper advertisement proof
24 Feb 1966Newspaper advertisement for fruit and vegetable and other product offers featuring Nuneaton branch. Published in the Nuneaton Evening Tribune. The advertisement in the Nuneaton Observer mentioned in...
SA/MARK/ADV/1/1/2/1/2/9
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
15 Feb 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/10
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
1 Mar 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/11
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
8 Mar 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/12
"It's all so fresh and clean at Sainsbury's" (Wembley) newspaper advertisement proof
3 Mar 1966Newspaper advertisement for new Wembley Central branch. Published in the Wembley Observer.
SA/MARK/ADV/1/1/2/1/2/13
"Opening 9.30 a.m. next Tuesday, March 15th. A new Super Sainsbury's at 296 Hale Lane, Edgware" newspaper advertisement proof
11 Mar 1966Newspaper advertisement for new Edgware branch. Features an image of the store exterior. Published in the Hendon and Finchley Times.
SA/MARK/ADV/1/1/2/1/2/14
"Good fruit and vegetables cost less at Sainsbury's" (Wembley) newspaper advertisement proof
10 Mar 1966Newspaper advertisement for fruit and vegetable and other product offers featuring Wembley Central branch. Published in the Wembley Observer.
SA/MARK/ADV/1/1/2/1/2/15
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
15 Mar 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/16
"Good fruit and vegetables cost less at Sainsbury's" (Nuneaton) newspaper advertisement proof
17 Mar 1966Newspaper advertisement for fruit and vegetable and other product offers featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/17
"Open now. The new Super Sainsbury's at 296 Hale Lane, Edgware" newspaper advertisement proof
18 Mar 1966Newspaper advertisement for new Edgware branch. Features an image of the store exterior. Published in the Hendon and Finchley Times.
SA/MARK/ADV/1/1/2/1/2/18
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
23 Mar 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/19
"See what you save on Sainsbury's Super-Saves" (Nuneaton) newspaper advertisement proof
25 Mar 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Observer.
SA/MARK/ADV/1/1/2/1/2/20
"It's all so fresh and clean at Sainsbury's" (Edgware) newspaper advertisement proof
25 Mar 1966Newspaper advertisement for new Edgware branch. Published in the Hendon and Finchley Times.
SA/MARK/ADV/1/1/2/1/2/21
"Sainsbury's Super-Save Offers this week's best value - anywhere!" newspaper advertisement proof
30 Mar 1966Newspaper advertisement for multiple products. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/22
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
19 Apr 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/23
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
26 Apr 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/24
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
3 May 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/25
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
10 May 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/26
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Nuneaton) newspaper advertisement proof
17 May 1966Newspaper advertisement for multiple products featuring Nuneaton branch. Published in the Nuneaton Evening Tribune.
SA/MARK/ADV/1/1/2/1/2/27
"Sainsbury's new self-service..." (Chelsea) newspaper advertisement proof
13 May 1966Newspaper advertisement for new Chelsea store. The advertisement was part of a full page to be shared with Boots (who had a store in the same precinct). Published in the Chelsea Post, and Kensington...
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"See what you save on Sainsbury's Super-Saves" (Solihull) newspaper advertisement proof
15 Jul 1966Newspaper advertisement for multiple products featuring new Solihull branch. Published in the Solihull News.
SA/MARK/ADV/1/1/2/1/2/29
"Sainsbury's new self-service now open in Blatchington Rd., Hove" newspaper advertisement proof
15 Jul 1966Newspaper advertisement for new Hove branch. Features an image of the store exterior. Published in the Brighton and Hove Herald.
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"Sainsbury's aim... Quality & Good Value" newspaper article
[1 Feb 1966]Newspaper article on the opening of new Nuneaton branch. Includes an image of Lord Sainsbury of Drury Lane (Alan Sainsbury) shaking hands with the first customer. Published in the Nuneaton Evening...
SA/MARK/ADV/1/1/2/1/2/31
"Good Sunday dinners cost less at Sainsbury's" (Farnham) newspaper advertisement proof
5 Aug 1966Newspaper advertisement for Sunday lunch ingredients featuring Farnham branch. Published in the Farnham Herald series.
SA/MARK/ADV/1/1/2/1/2/32
"Sainsbury's Super-Save Offers - this week's best value - anywhere!" newspaper advertisement proof
10 Feb 1967Newspaper advertisement for multiple products. Published in the Nuneaton Observer.
SA/MARK/ADV/1/1/2/1/2/33
"Opening 9.30 a.m. next Tuesday, May 24th. A new Super Sainsbury's at 12 Fortis Green Road, Muswell Hill" newspaper advertisement proof
20 May 1966Newspaper advertisement for new Muswell Hill branch. Features an image of the branch exterior. Published in the Hornsey Journal.
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"Opening 9.30 am next Tuesday a new super Sainsbury's in Erdington High Street" newspaper advertisement proof
10 Mar 1967Newspaper advertisement for new Erdington branch. Features an image of the branch exterior. Published in the Erdington News.
SA/MARK/ADV/1/1/2/1/2/35
"Open now the new super Sainsbury's at 12 Fortis Green Road, Muswell Hill" newspaper advertisement proof
27 May 1966Newspaper advertisement for new Muswell Hill branch. Features an image of the branch exterior. Published in the Hornsey Journal.
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"At 9.30 am tomorrow Sainsbury's opens at Erdington" newspaper advertisement proof
13 Mar 1967Newspaper advertisement for new Erdington branch. Published in the Birmingham Evening Mail.
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"It's all so fresh and clean at Sainsbury's" (Erdington) newspaper advertisement proof
17 Mar 1967Newspaper advertisement for Erdington branch emphasising fresh, clean and value. Published in the Erdington News.
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"Opening 9.30 a.m. next Tuesday, April 11th a new super Sainsbury's 16/20 High Street, Wealdstone" newspaper advertisement proof
6 Apr 1967Newspaper advertisement for new Wealdstone branch. Features an image of the branch exterior. Published in the Harrow Observer and Gazette.
SA/MARK/ADV/1/1/2/1/2/39
"Good fruit and vegetables cost less at Sainsbury's" (Erdington) newspaper advertisement proof
7 Apr 1967Newspaper advertisement for fruit and vegetable featuring Erdington branch. Published in the Erdington News.
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