Contains final proofs of advertisements for national press release.
The advertisements include:
'Good Food Costs Less' campaign slogan;
discount prices for selected products; promotions on specific kinds of products such as 'Naturally British' goods and additive-free fish fingers;
Bank Holiday, Easter and Christmas promotions,
and slogans such as "If it isn't better, cheaper or different, it isn't Sainsbury's" and "Good wine costs less at Sainsbury's".
"Good food costs less when it's Sainsbury's." newspaper advertisement proof
[c. 1983]Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
23 May 1983Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
27 Jun 1983Newspaper advertisement showing twenty items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
22 Aug 1983Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
[3 Oct 1983]Newspaper advertisement showing sixteen items and their prices, with a 'Sainsbury's Select the best of British' logo.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
21 Nov 1983Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
[28 Nov 1983]Newspaper advertisement showing sixteen items and their prices.
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"Raise your glasses to low prices at Sainsbury's." newspaper advertisement proof
[5 Dec 1983]Newspaper advertisement showing ten drinks items and their prices.
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"Make it a Happy Christmas with Sainsbury's prices." newspaper advertisement proof
[5 Dec 1983]Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
[23 Jan 1984]Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
[28 Feb 1984]Newspaper advertisement showing sixteen items and their prices.
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"Good British food costs less at Sainsbury's." newspaper advertisement proof
19 Mar 1984Newspaper advertisement showing eight items and their prices and including a "Naturally British from Sainsbury's" logo. A note lists the publications and gives details of the cost of the advert -...
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"Sainsbury's Easter Selection." newspaper advertisement proof
16 Apr 1984Newspaper advertisement showing sixteen items and their prices. Published in the Daily Mail, Daily Express, Daily Telegraph and the Daily Mirror.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
[1984]Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
[1984]Newspaper advertisement showing sixteen items and their prices.
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"Good British food costs less at Sainsbury's. (Naturally.)" newspaper advertisement proof
[1984]Double spread general newspaper advertisement showing eleven items and their prices and including a 'Naturally British from Sainsbury's' logo.
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"Good British food costs less at Sainsbury's. (Naturally.)" newspaper advertisement proof
[1984]Newspaper advertisement showing eight items and their prices and including a 'Naturally British' logo.
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"Good British food costs less at Sainsbury's. (Naturally.)" newspaper advertisement proof
21 Sep 1984Newspaper advertisement showing eight items and their prices and including a 'Naturally British from Sainsbury's' logo. Published in the Sun, Daily Mail, Daily Express and Telegraph during the week...
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"Good food costs less at Sainsbury's." newspaper advertisement proof
[1984]Newspaper advertisement showing sixteen items and their prices.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
12 Nov 1984Newspaper advertisement showing fourteen items and their prices. Published in the Daily Mail, Sun, Daily Express and Telegraph.
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"Sainsbury's prices are always worth a Christmas cheer." newspaper advertisement proof
19 Nov 1984Newspaper drinks advertisement showing items and their prices. Published in the Sun, Daily Express and Telegraph.
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"At Sainsbury's prices it must be Christmas." newspaper advertisement proof
26 Nov 1984Newspaper advertisement showing fourteen items and their prices. Published in the Daily Mail, Sun, Daily Express and Telegraph.
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"At Sainsbury's prices it must be Christmas." newspaper advertisement proof
3 Dec 1984Newspaper advertisement showing fourteen items and their prices. Published in the Daily Mail, Sun, Daily Express and Telegraph.
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"Sainsbury's prices are always worth a Christmas cheer." newspaper advertisement proof
[Nov-Dec 1984]Newspaper drinks advertisement showing items and their prices. Published in the Daily Mail, Sun, Daily Express and Telegraph on 19 November and 10 December.
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"Quality British food cost less at Sainsbury's." newspaper advertisement proof
18 Mar [1985]Newspaper advertisement showing eight items and their prices. Includes a "British Food Quality from Sainsbury's" logo. Published in the Daily Mail, Sun, Daily Express and Telegraph.
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"Quality British food cost less at Sainsbury's." newspaper advertisement proof
22 Mar 1985Newspaper advertisement showing eight items and their prices and British Food Quality logo. Published in the Daily Mail, Sun, Daily Express and Telegraph during the week commencing 25 March 1985.
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"Good food costs less at Sainsbury's." newspaper advertisement proof
Jun [1985]Newspaper advertisement showing sixteen items and their prices. Published in the Daily Mail, Sun, Daily Express (Tuesday 25 June or Wednesday 26 June option) and Telegraph (Tuesday 25 June).
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"Good food costs less at Sainsbury's." newspaper advertisement proof
22 Jul 1985Newspaper advertisement showing sixteen items and their prices. Published in the Daily Mail, Daily Mirror, Daily Express and Telegraph.
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"At Sainsbury's, fresh food prices have been cut, sliced, carved, trimmed, peeled and chopped." newspaper advertisement proof
[Sep 1985]Advertisement promoting a large selection of fresh foods for the Excalibur Drive, Thornhill and Colchester Avenue, Roath stores in Cardiff. With logo/slogan "Sainsbury's Fresh Food Value". A label on...
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"At Sainsbury's, fresh food prices have been cut, sliced, carved, trimmed, peeled and chopped." newspaper advertisement proof
[16 Sep 1985]Double page spread newspaper advertisement promoting a large selection of fresh foods including Edam cheese, eggs size 3, fresh whole chicken, topside of beef, Bramley apples, and cauliflowers. The...
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"Proof that our slogan is more than just a slogan." newspaper advertisement proof
30 Sep 1985Advertising various products. With "Good food costs less at Sainsbury's" slogan. Published in the Daily Express, Telegraph, Daily Mail, Sun and Guardian.
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"At Sainsbury's. fresh food prices have been cut, sliced, carved, trimmed, peeled and minced." newspaper advertisement
[Sep-Oct 1985]Double page spread advertisement of a large selection of fresh foods. Published in the Daily Express, Daily Mail, Daily Telegraph, Guardian and Sun.
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"Proof that our slogan is more than just a slogan." newspaper advertisement proof
7 Oct 1985Advertising various products. With "Good food costs less at Sainsbury's" slogan. Published in the Daily Express, Daily Telegraph, Daily Mail, Sun and Guardian.
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"If it isn't better, cheaper or different, it isn't Sainsbury's" newspaper advertisement proof
Oct-Nov 1985Double page spread newspaper advertisement promoting own brand beers, wines and spirits. Features Sainsbury's Highland Malt Whisky; Clos Saint-Georges wine (Sainsbury's Vintage Selection); Sainsbury's...
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"If it isn't better, cheaper or different, it isn't Sainsbury's" newspaper advertisement proof
28 Oct [1985]Double page spread newspaper advertisement promoting Sainsbury's own-brand products. Features Sainsbury's High Juice Orange Squash; Sainsbury's Deluxe Muesli; Sainsbury's Premium Tendersweet Loin...
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"If it isn't better, cheaper or different, it isn't Sainsbury's" newspaper advertisement proof
28 Oct [1985]Double page spread newspaper advertisement promoting Sainsbury's own brand products. Features Sainsbury's Home Grown Baking Potatoes; Sainsbury's Premium Corned Beef; Sainsbury's Pure Fruit Jam...
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"If it isn't better, cheaper or different, it isn't Sainsbury's" newspaper advertisement
Oct-Nov [1985]Double page spread newspaper advertisement promoting Sainsbury's own brand products. Features Sainsbury's Freezer Foods Cod Casserole with tomatoes and prawns; Sainsbury's Canadian Cheddar;...
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"No fishy ingredients." newspaper advertisement proof
11 Nov [1985]Advertisement promoting Sainsbury's Freezer Foods 10 Cod Fillet Fish Fingers. Published in the Daily Mail, Daily Express, Daily Mirror, Guardian and Telegraph.
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"It must be Christmas." newspaper advertisement proof
25 Nov [1985]Double page spread newspaper advertisement promoting assorted Christmas items. Published in the Daily Mail, Daily Express, Daily Mirror, Sun, Telegraph and Guardian.
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"It must be Christmas." newspaper advertisement proof
[Nov-Dec 1985]Advertising various alcoholic drinks. Published in the Daily Mail, Daily Express, Daily Mirror and Guardian.
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