Contains final proofs of advertisements for national press release.
Themes include:
specific promotions such as Sainsbury's Classic Italian Sauces, 'Greencare' range of household cleaners, 'Sainsbury's Book of Food' by Frances Bissell;
'Multibuy',
"Supermarket Wine Merchant of the Year",
Unit Pricing campaign,
J. Cosmetics, filter coffee, nappies and Sainsbury's Home Learning Programme (children's books);
Christmas promotions;
prices for selected products such as fruit, groceries, baby products, dental care items, toiletries and household items.
"If all pasta sauces are made in Italy, spaghetti grows on trees" newspaper advertisement proof
Jan-Feb [1989]Illustrated advertisement for Sainsbury's Classic Italian Sauce (pasta sauce) range. Published in The Daily Telegraph, The Guardian (colour), The Sun, The Daily Mail (black & white). Published on...
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Sainsbury's newspaper advertisement proof
7 Feb 1989Advertisement for various branded and own-brand products including chicken, Sainsbury's Hock, Sainsbury's Australian Lager, Red Mountain coffee, Golden Shred marmalade, Ty-Phoo Tea. Published in The...
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"At Sainsbury's, a small addition to the family won't make a big addition to the bills" newspaper advertisement proof
7 Mar 1989Baby goods advertisement featuring various products including Sainsbury's Ultra Absorbent nappies, Farley's Rusks, Johnson's Baby Powder and shampoo. Published in The Sun, The Telegraph, The Guardian,...
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Sainsbury's newspaper advertisement proof
7 Mar 1989Advertisement for various products including Sainsbury's fresh Beef Rib Roast, Smarties Easter Egg, Olde English Marmalade, Tetley Tea Bags, and Sainsbury's Mixed Fruit. Published in The Sun, The...
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"These Sainsbury's prices will take your breath away" newspaper advertisement proof
Aug 1989Dental care products advertisement featuring various products including Aquafresh, Colgate and Listermint (toothpaste, mouthwashes and toothbrushes). Published in The Sun, The Daily Mail, The Daily...
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"At Sainsbury's prices, you can afford to splash out." newspaper advertisement proof
Sep 1989Advertisement for soaps and shampoos featuring Matey, Radox, Lux, Silvikrin, Sainsbury's Shower Gel, Bubble Bath. Published in The Sun, The Daily Mail, The Daily Telegraph, The Times.
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"Just what the world needed, another range of household cleaners" newspaper advertisement proof
27 Sep 1989Advertisement for Sainsbury's Greencare range of environmentally friendly products - Washing Powder, Bleach, Washing Up Liquid, Fabric Conditioner. Appeared in The Daily Telegraph, The Guardian,...
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"When you buy in quality at Sainsbury's, the price falls" (Multibuy) newspaper advertisement proof
Jun-Jul 1989Advertisement for Sainsbury's 'Multibuy' discounts, enabled by the introduction of a barcode scanning system at 221 Sainsbury's stores. Published in Today, The Daily Mail, The Daily Express, The...
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"Take a closer look at Sainsbury's prices" newspaper advertisement proof
Oct 1989Proof of advertisement for Sainsbury's Autumn Promotion on produce, featuring various fruits and vegetables. Published in The Sun, The Daily Mail, The Daily Telegraph, The Guardian, The Daily Express,...
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"Sainsbury's prices will make your face light up" newspaper advertisement proof
Nov 1989Advertisement for lightbulbs and videotapes. Published in The Sun, The Daily Telegraph, The Daily Mail, The Times during the week commencing 20 November 1989 on a Tuesday/Wednesday/Thursday...
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"All the ingredients of a bestseller from Sainsbury's" (Sainsbury's Book of Food) newspaper advertisement proof
Nov 1989Advertisement for Sainsbury's Book of Food by Frances Bissell. Published in The Saturday Telegraph Magazine (11th Nov), You Magazine (12th or 19th Nov), The Radio Times & The Times (15th Nov). With...
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"These award-winning wines from Sainsbury's were tasted blind. Could you price them the same way?" newspaper advertisement proof
Dec 1989Advertisement for Sainsbury's wines which had won awards in the Wine Magazine International Wine Challenge including Toro, Cava, Firestone Vineyard Chardonnay (Sainsbury's Vintage Selection), and...
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"At Sainsbury's prices, it must be the season of goodwill" newspaper advertisement proof
4 Dec 1989Advertisement for Sainsbury's Christmas foods including Mince Pies, Turkeys, Assorted Biscuits. Published in The Sun, The Daily Mail, The Daily Telegraph, The Times, The Daily Express, Today during...
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"You have 10 seconds to work out which pasta sauce is the cheaper. (Sainsbury's shoppers can do it in 1.)" (unit pricing) newspaper advertisement proof
Jun 1989Advertisement about unit pricing shelf labels at Sainsbury's. Published in The Daily Mail, The Daily Express, The Telegraph, The Times, Today, The Independent, The Observer, The Sunday Telegraph, The...
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"You have 10 seconds to work out which cola is the cheaper. (Sainsbury's shoppers can do it in 1)" (unit pricing) newspaper advertisement proof
17 Jul 1989Advertisement about unit pricing shelf labels at Sainsbury's featuring Coca Cola and Pepsi. Published in The Daily Express, The Daily Mail, The Telegraph, The Times, The Guardian, Today, The...
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"Many species adopt winter plumage in order to blend in more successfully with their surroundings..." (J Cosmetics) advertisement proof
Nov 1989Advertisement for Sainsbury 'J' range of cosmetics. Published in Options, Essentials, New Woman, Cosmopolitan, Company, Woman's Journal, Me, Prima, Woman's Own, She, Marie Claire during November...
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"Now you can distinguish between all our real coffees in an instant" newspaper and magazine advertisement proof
3 Jun 1989Advertisement for Sainsbury's filter, percolator, cafetiere and espresso coffee range. Published in The Telegraph, The Guardian, The Independent (3 June 1989), The Sunday Times Magazine, DX Magazine,...
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"Sainsbury's new boy and girl nappies..." magazine advertisement proof
Jun-Aug 1989Advertisement for Sainsbury's Nappies. Published in Prima, She, Mother, Mother & Baby & Maternity and Mother (July & August), Woman (19th June), Bella (21st June).
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"Now Sainsbury's can satisfy your child's hunger for knowledge" advertisement proof
[1989]Advertisement for Sainsbury's Home Learning Programme range of books.
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