Contains original art work, final proofs and newspaper cuttings of advertisements and notices for press release, relating to the publication of financial results and Selective Employment Tax (SET) savings. Also includes advertisement 'Sainsbury's need more sites for new Superstores' in 'District Centres' or 'Edge of Town'.
Includes advertisements by advertising and public relations agency Foster Turner & Benson.
With slogans 'Good food costs less at Sainsbury's', 'Now good food costs even less at Sainsbury's'.
"Just look at these S.E.T. savings from Sainsbury's!" newspaper advertisement proof
6 Apr 1971Final proof advertising S.E.T. savings from Sainsbury's with priced items ticked off as being correct. The "S.E.T. savings" refers to price reductions which were being attributed to a reduction of the...
SA/MARK/ADV/1/1/2/1/43/1
"Big Budget Savings at Sainsbury's. Sainsbury's will cut food costs by £250,000 a month" newspaper advertisement proof
8 Mar 1973Advertisement announcing that Sainsbury's will reduce prices with special 'Budget Savers' as a result in a reduction of Purchase Tax and the abolition of Selective Employment Tax (SET). Correction...
SA/MARK/ADV/1/1/2/1/43/2
"'Oh Mr. Sainsbury, what super S.E.T. savings!'" newspaper advertisement proof
6 Apr 1971Second proof of an advert showing reduced prices on various items which they attributed to a reduction in the Selective Employment Tax. Advertisement was to be published in the Daily Mirror and Sun....
SA/MARK/ADV/1/1/2/1/43/3
"S.E.T. Reduced. Sainsbury's will cut food bills by £400,000 this year!" advertisement proof
1 Apr 1971Proof of advertisement stating that Sainsbury's will reduce its prices as a result of a reduction in the S.E.T. (Selective Employment Tax).
SA/MARK/ADV/1/1/2/1/43/4
"S.E.T. Reduced. Sainsbury's will cut food bills by £400,000 this year!" newspaper advertisement proof
31 Mar 1971Proof of advertisement stating that Sainsbury's will reduce its prices as a result of a reduction in the S.E.T. (Selective Employment Tax). For publication in the Sun, Daily Mirror and Daily Express.
SA/MARK/ADV/1/1/2/1/43/5
"There's some super new S.E.T. savings at Sainsbury's" newspaper advertisement proof
12 Jul 1971Final proof advertising price reductions which were attributed to a reduction in S.E.T. (Selective Employment Tax). Advertisement for publication in the provincial press week commencing 12 July 1971.
SA/MARK/ADV/1/1/2/1/43/6
"Sainsbury's need more sites for new Superstores" newspaper advertisement proof
2 May 1972Advertisement seeking suitable sites for new Sainsbury's stores. Features an image of Bretton store in Peterborough (see SA/BRA/7/P/6/1/50) and encourages readers to send details of sites to C.W....
SA/MARK/ADV/1/1/2/1/43/7
"Sainsbury's Preliminary Results" newspaper advertisement proof
7 May 1975Advertisement for the yearly results of the company and excerpts from the Chairman's Report. For publication in the Financial Times, Times, Daily Telegraph, Sunday Telegraph, Daily Mail and the...
SA/MARK/ADV/1/1/2/1/43/8
"Sainsbury's Preliminary Results" newspaper advertisement proof
7 May 1975Advertisement for the yearly results of the company and excerpts from the Chairman's Report. For publication in the Investors Chronicle and Economist. Proof from Streets Financial Ltd.
SA/MARK/ADV/1/1/2/1/43/9
"Sainsbury's Preliminary Results" newspaper advertisement proof
7 May 1975Advertisement for the yearly results of the company and excerpts from the Chairman's Report. For publication in the Evening Standard.
SA/MARK/ADV/1/1/2/1/43/10
"Sainsbury's Interim Results" newspaper advertisement proof
27 Nov 1974Interim Results for the 28 weeks to September 21st 1974 advertisement. For publication in the Investors Chronicle and Economist. Proof from Foster Turner & Benson Ltd.
SA/MARK/ADV/1/1/2/1/43/11
Note about corporate advert
[1975]Note relating to /13-19. Written on the back of a staff name badge order form used as scrap paper.
SA/MARK/ADV/1/1/2/1/43/12
Copy drafts of corporate advertisement
4 Apr 1975Typewritten copy drafts for a possible year end advertisement. The first draft "What really happens when you shop at Sainsbury's" is a suggestion by Streets Financial Ltd, the second "It takes a lot...
SA/MARK/ADV/1/1/2/1/43/13
"It takes a lot of matches to build a supermarket." design for corporate advertisement
[1975]Mock up of newspaper advertisement relating to financial results. This is one of the suggested options for a year end corporate advertisement, however a note indicates that the company had decided not...
SA/MARK/ADV/1/1/2/1/43/14
"The profit on every £ of sales could buy us just a box of matches" design for corporate advertisement
[1975]Mock up of newspaper advertisement relating to financial results. This is one of the suggested options for a year end corporate advertisement, however a note indicates that the company had decided not...
SA/MARK/ADV/1/1/2/1/43/15
"What really happens when you shop at Sainsbury's" design for corporate advertisement
[1975]Mock up of newspaper advertisement relating to financial results. This is one of the suggested options for a year end corporate advertisement, however a note indicates that the company had decided not...
SA/MARK/ADV/1/1/2/1/43/16
"What really happens when you shop at Sainsbury's" design for corporate advertisement
[1975]Mock up of newspaper advertisement relating to financial results. This is one of the suggested options for a year end corporate advertisement, however a note indicates that the company had decided not...
SA/MARK/ADV/1/1/2/1/43/17
"What really happens when you shop at Sainsbury's" design for corporate advertisement
[1975]Mock up of newspaper advertisement relating to financial results. This is one of the suggested options for a year end corporate advertisement, however a note indicates that the company had decided not...
SA/MARK/ADV/1/1/2/1/43/18
"What really happens when you shop at Sainsbury's" design for corporate advertisement
[1975]Mock up of newspaper advertisement relating to financial results. This is one of the suggested options for a year end corporate advertisement, however a note indicates that the company had decided not...
SA/MARK/ADV/1/1/2/1/43/19
"Sainsbury's sales and profits increased substantially" newspaper advertisement proof
18 May 1973Proof of newspaper advertisement. A note indicates it was not published.
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"Sainsbury's. A highly satisfactory year" newspaper advertisement proof
1 Jun 1972Newspaper advertisement for 1972 financial results (proof and cutting as printed in the Financial Times). Published in the Financial Times (6 June 1972) and Sunday Times (11 June 1972).
SA/MARK/ADV/1/1/2/1/43/21
"Sainsbury's. 1970, a year of record expansion" newspaper advertisement proof
10 Jun 1971-13 Jun 1971Newspaper advertisement for 1971 financial results including extracts from the chairman's statement and picture of John Sainsbury (later Lord Sainsbury of Preston Candover). Published in the Financial...
SA/MARK/ADV/1/1/2/1/43/22
"Sainsbury's Interim Results for the 28 weeks to September 21st 1974" newspaper advertisement and proof
27 Nov 1974Press advertisement (proof and cuttings of published advert) for 1974 half year financial results. Published in the Investors Chronicle & S.E.G on 29 November 1974 (page 834) and the Economist, 30...
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"Sainsbury's Interim Results for the 28 weeks to September 21st 1974" newspaper advertisement proof
28 Nov 1974Newspaper advertisement proof for 1974 half year financial results. Published in the Financial Times, The Times, Daily Telegraph, and The Guardian. Proof from Foster Turner & Benson Ltd.
SA/MARK/ADV/1/1/2/1/43/24
"Sainsbury's Interim Results for the 28 weeks to September 21st 1974" newspaper advertisement proof
27 Nov 1974Newspaper advertisement proof for 1974 half year financial results. Published in the Investors Chronicle, and Economist. Proof from Foster Turner & Benson Ltd.
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"2p left in the till" advertisement design
[1974]Newspaper advertisement design for 1974 financial results. A note "PJD layout" on the card which enclosed the item suggests this was designed by Peter Dixon of Sainsbury's Design Studio.
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"Sainsbury's Interim Report" newspaper advertisement and proof
22 Nov 1973Newspaper advertisement for 1973 half year financial results. Proof and cuttings of published advertisement (two cuttings from the Financial Times). Published in the Financial Times, The Times, and...
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"Sainsbury's Preliminary Results for the 52 Weeks to March 9th, 1974" newspaper advertisement proof
1 May 1974Newspaper advertisement for 1974 annual financial results. Proof and cuttings of advert from Daily Telegraph (Northern) and The Guardian (Northern). The Guardian version has an incorrect figure for...
SA/MARK/ADV/1/1/2/1/43/28
"Without our profits you'd still be shopping like this" newspaper advertisement and proof
2 May 1974Newspaper advertisement for 1974 annual financial results. Proof and cutting from the Daily Telegraph (Northern). Features an image of staff outside 76 Chapel Street, Islington branch (see...
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"Without our profits you'd still be shopping like this" newspaper advertisement and proof
2 May 1974Newspaper advertisement for 1974 annual financial results. Final (after foundry) proof and cuttings from The Guardian (Northern) page 5 and The Times page 7. Features an image of staff outside 76...
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"Without our profits you'd still be shopping like this" newspaper advertisement proof
2 May 1974Newspaper advertisement proof for 1974 annual financial results. Features an image of staff outside 76 Chapel Street, Islington branch (see SA/BRA/7/I/3/2/1). Published in the Daily Mirror and the...
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"Without our profits you'd still be shopping like this" newspaper advertisement proof
5 May 1974Newspaper advertisement proof for 1974 annual financial results. Features an image of staff outside 76 Chapel Street, Islington branch (see SA/BRA/7/I/3/2/1). Published in The Sunday Times, and...
SA/MARK/ADV/1/1/2/1/43/32
"Sainsbury's Interim Results for the 28 weeks to September 20th 1975" newspaper advertisement proof
12 Nov 1975Newspaper advertisement for 1975 interim financial results. Published in the Financial Times, The Times, Daily Telegraph, and Investors Chronicle. Second final proof and various earlier proofs.
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"Sainsbury's sales & profits increased substantially" advertisement rough design
[c. 1973]Pencil drawn rough design for the layout of an advertisement regarding Sainsbury's financial results.
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"J Sainsbury Limited. Preliminary statement" newspaper advertisement proof
26 Apr 1973Newspaper advertisement proof for 1973 annual financial results. Published in the Financial Times, The Times, and Daily Telegraph.
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"Sainsbury's sales and profits increased substantially" advertisement design
[c. 1973]Mock up of design for newspaper advertisement.
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"Sainsbury's sales and profits increased substantially" advertisement design
[c. 1973]Mock up of design for newspaper advertisement.
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"Sainsbury's sales and profits increased substantially" newspaper advertisement proof
10 Aug 1973First proof of advertisement.
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Memorandum about proposed financial results advert
18 May 1973Memorandum from J.L. Woods to J.D. Sainsbury which was attached to SA/MARK/ADV/1/1/2/1/43/40, about a proposed advertisement.
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"Sainsbury's sales and profits increased substantially" newspaper advertisement proof
18 May 1973Second proof of newspaper advertisement for 1973 financial results to be published in the national press. A note written on the back explains that the advert has gone into 'cold storage' and it is...
SA/MARK/ADV/1/1/2/1/43/40
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