Contains final proofs of advertisements and notices for press release relating to supermarkets at Bedminster, Aylesbury, Croydon, Brighton, Gloucester, Hemel Hempstead, Beeston, King's Lynn, Ipswich, Camberley, Norbury, Wandsworth, North Cheam, Chesham, Leamington Spa, Chelmsford, Worthing, Holloway, Ilford, Cambridge, Newbury, Luton, Stamford Hill, Corby, Watford, Woolwich, Redditch, Eastbourne, Orpington, Swindon, Hitchin, Bridgwater, Oxford, Edmonton Green, Waltham Cross, Stratford, Swiss Cottage, Taunton, Bletchley, Reading, Bedford.
Themes include Super-Save Offers, 'Right up my street' series, '100 Good Food Years', and branch openings (including those in the Centenary year).
"Sainsbury's Super-Save Offers this week's best value - anywhere!" (Bath) newspaper advertisement proof
7 Jun 1966Advertisement with 'Good Food Costs Less' slogan. Published in the Bath & Wiltshire Evening Chronicle and Bristol Evening Post (featuring Southgate Street, Bath store), Leicester Mercury and Kettering...
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"Opening 9.30 a.m. next Tuesday. Sainsbury's New Supermarket. 12 St. Catherines's Place, East Street, Bedminster" newspaper advertisement proof
15 Aug 1969Advertisement for new Bedminster store. Published in Bristol Evening Post.
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"Now Open. The largest Sainsbury's Supermarket at the Whitgift Centre, Croydon" newspaper advertisement proof
20 Nov 1969Advertisement for new Croydon store. Published in Croydon Advertiser.
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"'You're right up my street Mr. Sainsbury'. Opening 9.30 a.m. Tuesday 16th. March at 38-40 Upper Brook St., Ipswich" newspaper advertisement proof
11 Mar 1971Advertisement for new Ipswich store. Published in Ipswich Evening Star.
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"From next Tuesday Sainsbury's Bedford Supermarket will be bigger & better" newspaper advertisement proof
21 Nov 1969Advertisement for enlarged Bedford store. Published in Bedfordshire Times.
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"Tuesday 25th November is the day! The very latest Sainsbury's Supermarket opens at 9.30 a.m., 38 Friars Square, Aylesbury" newspaper advertisement proof
20 Nov 1969Advertisement for new Aylesbury store. Published in Bucks Advertiser.
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"One week old and going great! The very latest Sainsbury's supermarket at 14-16 Churchill Square, Brighton" newspaper advertisement proof
18 Nov 1969Advertisement for new Brighton store. Published in Brighton Evening Argus.
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"'You're right up my street Mr. Sainsbury'. Opening 9.30 a.m. Tuesday 8th Dec. 63-69 Northgate Street, Gloucester" newspaper advertisement proof
[1970]Advertisement for new Gloucester store. The advert also mentions and includes an image of the 'Double Delight' restaurant above the store.
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"'You're right up my street Mr. Sainsbury'. Opening 9.30 a.m. Tuesday Oct. 13th, 147 The Marlowes, Hemel Hempstead" newspaper advertisement proof
9 Oct 1970Advertisement for new Hemel Hempstead store. Published in Hemel Hempstead Gazette.
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"'You're right up my street Mr. Sainsbury'. Opening 9.30 a.m. Tuesday Oct. 27th, 19-22 The Square Beeston" newspaper advertisement proof
22 Oct 1970Advertisement for new Beeston store (in Nottingham). Published in Beeston Gazette.
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"'You're right up my street Mr. Sainsbury'. Opening 9.30 a.m. Tuesday 8th Dec. 63-69 Northgate Street, Gloucester" newspaper advertisement proof
Dec 1970Advertisement for new Gloucester store.
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday next at Broad Street Precinct King's Lynn" newspaper advertisement proof
[1972]Advertisement for new Kings Lynn store.
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"'You're right up my street Mr. Sainsbury'. Opening Tues. 23rd March at 9.30 a.m. 6 Cambridge Walk, Camberley" newspaper advertisement proof
16 Mar 1971-19 Mar 1971Advertisement for new Camberley store. Published in Aldershot/Camberley Mid-week & Weekend News on 16th and 19th March 1971.
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"'You're right up my street Mr. Sainsbury'. Now open at 6 Cambridge Walk, Camberley" newspaper advertisement proof
23 Mar 1971-26 Mar 1971Advertisement for new Camberley store. Published in Aldershot/Camberley Mid-week and Weekend News on 23rd and 26th March 1971.
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"'You're right up my street Mr. Sainsbury'. Now open at 2 Fairview Road, Norbury" newspaper advertisement proof
28 May 1971Advertisement for new Norbury store. Published in Streatham News series.
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"'Sainsbury's are right up my street'. Opening 9.30a.m. Tuesday 23rd November at 19-21 The Parade, Leamington Spa." newspaper advertisement proof
12 Nov 1971-26 Nov 1971Advertisement for new Leamington Spa store. Mentions the Double Delight restaurant and includes image. Published in Leamington Spa Courier on 12 November 1971 and with overmatter stating 'Now open…'...
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"'Sainsbury's are right up my street'. Opening at 9.30 a.m. Tuesday 23rd November at 9-11 Chapel Road, Worthing" newspaper advertisement proof
17 Nov 1971-24 Nov 1971Advertisement for new Worthing store. Published in Worthing Gazette and Herald on 17 November 1971 and with overmatter stating 'Now open…' on 24 November 1971.
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"'Sainsbury's are right up my street'. Opening at 9.30 a.m. Tuesday Feb.1st at 368 Holloway Rd. Holloway" newspaper advertisement proof
28 Jan 1972Advertisement for new Holloway Road store. Published in Holloway and Islington Journal, and Islington Gazette.
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"'Sainsbury's are right up my street'. Opening at 9.30 a.m. on Tuesday February 22nd at 5 Centre Way, Ilford" newspaper advertisement proof
17 Feb 1972Advertisement for new Ilford store. The advertisement states it is "Sainsbury's largest supermarket". Published in Ilford and Redbridge Recorder.
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. Tuesday 1st August at 44 Sidney Street, Cambridge" newspaper advertisement proof
25 Jul 1972-27 Jul 1972Advertisement for new Cambridge store. Published in Cambridge Evening News (25 July), Cambridge Independent Press (27 July).
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. Tuesday 8th August at 4-10 The Mall Newbury" newspaper advertisement proof
3 Aug 1972Advertisement for new Newbury store. Published in Newbury Weekly News.
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"'Sainsbury's are right up my street'. Sainsbury's new Supermarket is now open in the Arndale Centre, Luton" newspaper advertisement proof
10 Aug 1972Advertisement for new Luton store. Published in Luton News.
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday next at 158 Clapton Common, Stamford Hill" newspaper advertisement proof
13 Oct 1972-20 Oct 1972Advertisement for new Stamford Hill store. Published in Hornsey Journal (13th and 20th October 1972).
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday 16th November at 29 High Chelmer, Chelmsford" newspaper advertisement proof
12 Nov 1972-19 Nov 1972Advertisement for new Chelmsford store. Published in Essex Chronicle.
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday October 24th at 31 Queen's Square Corby" newspaper advertisement proof
17 Oct 1972-27 Oct 1972Advertisement for new Corby store. Published in Northamptonshire Evening Telegraph (17 and 24 October), Corby Leader (20 and 27 October).
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday Nov. 28th at 7 Queen's Road, Watford" newspaper advertisement proof
21 Nov 1972-24 Nov 1972Advertisement for new Watford store. Published in Watford Evening Echo (21 November), Watford Observer (24 November).
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"'Sainsbury's are right up my street'. Sainsbury's largest London store. Opens 9.30 a.m. Tuesday 20th February at Calderwood Street, Woolwich" newspaper advertisement proof
8 Feb 1973-15 Feb 1973Advertisement for new Woolwich store. Published in Kentish Times series on 8, 15 and 23 February 1973.
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday next at 12-13 Kingfisher Walk, Redditch" newspaper advertisement proof
23 Feb 1973-2 Mar 1973Advertisement for new Redditch store. Published in Redditch Indicator on 23 February and 2 March 1973.
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday 8th May at 63 The Walnut Shopping Centre, Orpington" newspaper advertisement proof
26 Apr 1973-10 May 1973Advertisement for new Orpington store. Published in Orpington News Shopper on 26 April, 3 and 10 May 1973.
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"'Sainsbury's are right up my street'. Opening 9.30 a.m. Tuesday next at the new shopping centre, Langney, Eastbourne" newspaper advertisement proof
5 May 1973-12 May 1973Advertisement for new Eastbourne store. Published in Bexhill on Sea Observer (5 May), Eastbourne Gazette and Herald series (9 and 12 May), Lewes Sussex Herald and Express (11 May).
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. Tuesday 31st July at 18/19 Brand Street, Hitchin" newspaper advertisement proof
19 Jul 1973Advertisement for new Hitchin store. Published in North Herts Gazette series.
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. tomorrow at 21 Westgate Centre, Oxford" newspaper advertisement proof
31 Jul 1973Advertisement for new Oxford store. Published in Oxford Mail.
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"Sainsbury's now open at North Square Edmonton Green" newspaper advertisement proof
7 Sep 1973-14 Sep 1973Advertisement for new Edmonton store. Published in North London Weekly Herald series (7 and 14 September 1973).
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. Tuesday next at North Square, Edmonton Green" newspaper advertisement proof
31 Aug 1973Advertisement for new Edmonton store. Published in North London Weekly Herald series.
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"'Sainsbury's are right up my street'. Now open at 47-57 Eastover, Bridgwater" newspaper advertisement proof
24 Jul 1973Advertisement for new Bridgwater store. Published in Bridgwater Mercury.
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. next Tuesday at Waltham Cross Shopping Pavilion" newspaper advertisement proof
7 Sep 1973-21 Sep 1973Advertisement for new Waltham Cross store. Published in Cheshunt and Waltham Weekly Telegraph on 7, 14 and 21 September 1973.
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"'Why Mr. Sainsbury, how you've changed!" Your local Sainsbury's is now half as large again!" (Reading branch) newspaper advertisement proof
8 Jun 1971-29 Jun 1971Advertisement for enlarged Reading store. Published in Reading Evening Post on 8, 15, 22 and 29 June 1971.
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"'Sainsbury's are right up my street'. Now open at The Mall, Stratford Centre" newspaper advertisement proof
5 Oct 1973First proof of newspaper advertisement 149537A by OB&M Ltd to be published in Stratford Express Series on 12 Oct 1973.
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. next Tuesday at 177 Finchley Road, Swiss Cottage" newspaper advertisement proof
19 Oct 1973Advertisement for new Finchley Road store. Published in Hampstead & Highgate Express.
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"'Sainsbury's are right up my street'. Opens 9.30 a.m. Tuesday 27th November at Paul Street, Taunton" newspaper advertisement proof
16 Nov 1973-23 Nov 1973Advertisement for new Taunton store. Published in Somerset County Gazette on 16, 23 and 30 November.
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