"Sainsbury's Penny Back Scheme will Support Age Concern" press release, 25 Apr 1991

Press release announcing that for six weeks all the proceeds of Sainsbury's Penny Back scheme will go to Age Concern [later part of Age UK].
The release explains the scheme as follows: "for each bag re-used the customer is given one penny, and charity boxes strategically placed in each store benefit from this refund - currently to the tune of £5,000 per week".

A PIMS UK Ltd order form is also included which details how the press release is to be distributed.