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Circular letter from Sainsbury's Corporate and Media Relations Manager advising newspaper picture editors of a photo opportunity on 30 September at Sainsbury's Camden store. James and David Kellett will be starting a 900-mile bicycle ride at the store. James Kellett is a Sainsbury's store manager seconded through the company's community investment programme as a Director to the North London Compact. Photographs of the launch with store staff and David Quarmby, Joint Managing Director of Sainsbury's are also included.