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Read about how Sainsbury's made and sold this tasty tea-time treat.

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What items would you throw on?

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The archive is often complimented on our Own Label design aesthetic, so we thought it might be fun to take a look at some of the recipes of the same period to see if they were as ground breaking.

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Which product can apparently withstand more than 5,000 miles of knocks but is quite sensitive to the human sweat gland? It’s a shopping trolley! Trolleys are always on the move and so is their design so let’s look back at this shopping essential equipment.

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And all things nice. A quick look at the changing face of our spices packaging.

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As the days get shorter and colder we highlight some of the soup recipes in the collection.

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In 1981 JS launched their own brand cosmetics range called 'J' cosmetics. Enjoy this trip to fashion and glamour of 1980s with imagery that won't disappoint.

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We highlight some vintage recipes for the perfect summer meal.

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... Own Label style

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The Sainsbury Archive is a treasure trove of recipes dating from the early 20th century to the present day. Whet your appetite with this overview!

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A quick look at what a vintage Christmas lunch would have looked like.

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For the upcoming festive season we trawled through materials old and new offering you some ultimate Christmas favourites and inspiration for your menu that most certainly will not disappoint.

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A selection of classic pudding packaging

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A quick look at some of the Own Label breakfast items

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A collection of recipes for you to create a vintage Halloween meal

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Selected packaging that we'd like to take with us when eating al fresco

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I scream, you scream we all scream for ice cream

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Christmas lunch isn't over until we've had at least one serving of the stodgy, spiced pudding, laden with butter and suet, that is Christmas pudding - our favourite festive dessert. But how much do we know about it and how has the recipe changed over time?

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Nowadays Sainsbury’s sells lots of non-food products but for much of its history it focussed almost exclusively on groceries. The earliest exceptions were 'household goods', an offering which has changed significantly over time.

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Egg-xamine archive material showing how Easter at Sainsbury’s has changed over the last hundred years.