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"You really ought to try… Sainsbury's JS margarine" leaflet

[1960s]

SA/DES/39/1

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"You really ought to try… Sainsbury's JS margarine" leaflet

"A new super Sainsbury's opens in Catford…" leaflet

[1963]

Leaflet promoting a new store opening at Rushey Green, Catford.

SA/DES/39/2

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"A new super Sainsbury's opens in Catford…" leaflet

"A new super Sainsbury's opens at Rugby…" leaflet

[1963]

Leaflet promoting a new store opening (13/18 North Street). The cover image is SA/PKC/PRO/3/1/11.

SA/DES/39/3

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"A new super Sainsbury's opens at Rugby…" leaflet

"Opening at 114 High Road Ilford…a new Super Sainsbury's" leaflet

[1964]

Leaflet promoting a new store opening. The cover image is SA/PKC/PRO/3/1/11.

SA/DES/39/4

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"Opening at 114 High Road Ilford…a new Super Sainsbury's" leaflet

"Quicker/easier shopping at … Sainsbury's" (West Ealing) flyer

[1960s]

Flyer promoting opening of an extension of store at 87 The Broadway.

SA/DES/39/5

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"Quicker/easier shopping at … Sainsbury's" (West Ealing) flyer

"Sainsbury's new extension. Open next week" (Aveley) flyer

[1960s]

Flyer promoting opening of an extension of 13 Derwent Parade, Aveley store including new frozen foods and household goods departments. The cover image is SA/PKC/PRO/3/1/11.

SA/DES/39/6

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"Sainsbury's new extension. Open next week" (Aveley) flyer

"Sainsbury's where good food costs less. Opens in Slough" leaflet

[1963]

Leaflet promoting a new store opening at 208-216 High Street.

SA/DES/39/7

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"Sainsbury's where good food costs less. Opens in Slough" leaflet

"A new super Sainsbury's opens in Muswell Hill…" flyer

[1966]

Flyer promoting a new store opening at 12 Fortis Green Road.

SA/DES/39/8

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"A new super Sainsbury's opens in Muswell Hill…" flyer

"A new super Sainsbury's opens in the new Wembley Central shopping square…" flyer

[1966]

Flyer promoting a new store opening at Central Square.

SA/DES/39/9

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"A new super Sainsbury's opens in the new Wembley Central shopping square…" flyer

"A new super Sainsbury's opens in Edgware…" flyer

[1966]

Flyer promoting a new store opening at 296 Hale Lane.

SA/DES/39/10

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"A new super Sainsbury's opens in Edgware…" flyer

"A new super Sainsbury's opens in Tunbridge Wells…" flyer

[1965]

Flyer promoting a new store opening at National Provident House, 55a Calverley Road.

SA/DES/39/11

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"A new super Sainsbury's opens in Tunbridge Wells…" flyer

"Behind the scenes at Sainsbury's new store 629/631 High Road, Seven Kings" leaflet

[1955]

Leaflet promoting the extension and refurbishment of the store. Some of the pictures are also included in 'JS Journal' (Sainsbury's staff magazine) October 1956 (see...

SA/DES/39/12

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"Behind the scenes at Sainsbury's new store 629/631 High Road, Seven Kings" leaflet

"Chicken in one pan" recipe leaflet

1950s-1960s

Duplicate of SA/MARK/ADV/3/2/1/17/1/2/4.

SA/DES/39/13

SA/DES/39/3 - "Chicken in one pan" recipe leaflet
"Chicken in one pan" recipe leaflet

"Have chicken quarters any day of the week" leaflet

[1950s-1960s]

Duplicate of SA/MARK/ADV/3/2/1/17/1/2/1.

SA/DES/39/14

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"Have chicken quarters any day of the week" leaflet

"Chicken for two" leaflet

[1950s-1960s]

Duplicate of SA/MARK/ADV/3/2/1/17/1/2/3.

SA/DES/39/15

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"Chicken for two" leaflet

"Chicken for parties" leaflet

[1950s-1960s]

Duplicate of SA/MARK/ADV/3/2/1/17/1/2/2.

SA/DES/39/16

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"Chicken for parties" leaflet

"Birthday Offers at Sainsbury's self-service 132 Lewisham High Street" flyer

[Sep 1956]

Flyer promoting special offers on teas, cheese and bananas from 24 to 29 September [1956] for the store's first anniversary. See also SA/MARK/ADV/1/2/1/1/1/6/24 for a newspaper advertisement promoting...

SA/DES/39/17

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"Birthday Offers at Sainsbury's self-service 132 Lewisham High Street" flyer

"Good food costs you less at Sainsbury's. More Star Reductions" leaflet

[Apr 1961]

Leaflet annotated 'Basildon' promoting special offers ,presumably at Basildon branch.

SA/DES/39/18

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"Good food costs you less at Sainsbury's. More Star Reductions" leaflet

"Shop best… save most at Sainsbury's" leaflet

[Sep 1960]

Leaflet promoting 'Sainsbury's Star Price Reductions' on a variety of grocery products listed. This is quite similar to SA/MARK/ADV/3/3/7/15 but some of the products have been omitted from this...

SA/DES/39/19

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"Shop best… save most at Sainsbury's" leaflet

"More star price reductions at Sainsbury's" leaflet

[May 1959]

Leaflet promoting special offers on various grocery products.

SA/DES/39/20

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"More star price reductions at Sainsbury's" leaflet

"Save much more at Sainsbury's" leaflet

[Feb 1959]

Leaflet promoting special offers on various grocery products. This is similar to SA/MARK/ADV/3/3/7/10 but includes some additional products.

SA/DES/39/21

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"Save much more at Sainsbury's" leaflet

"Good food costs you less at Sainsbury's. More Star Reductions" leaflet

[May 1961]

Leaflet promoting special offers on a variety of grocery products listed. There are codes of 'N.G.' and '5/61' (presumably the date) printed on the item.

SA/DES/39/22

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"Good food costs you less at Sainsbury's. More Star Reductions" leaflet

"More star reductions at Sainsbury's" leaflet

[c. 1960]

Leaflet promoting special offers on various grocery products.

SA/DES/39/23

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"More star reductions at Sainsbury's" leaflet

"Shop best… save most at Sainsbury's" leaflet

[May 1960]

Leaflet promoting special offers on various grocery products.

SA/DES/39/24

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"Shop best… save most at Sainsbury's" leaflet

"Good Food Costs Less at Sainsbury's" (Kings Heath) leaflet

Mar 1967

Leaflet promoting special offers on various grocery products at the branch at 32/34 Alcester Road South.

SA/DES/39/25

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"Good Food Costs Less at Sainsbury's" (Kings Heath) leaflet

"Continental Delicacies from Sainsbury's" (Edgware) leaflet

Mar 1962

Leaflet promoting continental sausages, continental cheeses, and continental grocery products at the 208 Station Road, Edgware branch. The leaflet has a similar design to SA/MARK/ADV/3/3/1/49 but some...

SA/DES/39/26

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"Continental Delicacies from Sainsbury's" (Edgware) leaflet

"New shopping hours at Sainsbury's Stanmore" flyer

[c. 1963-1968]

Flyer advising customers of changes to opening hours at the 901 Honeypot Lane branch.

SA/DES/39/27

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"New shopping hours at Sainsbury's Stanmore" flyer

"Late Night Shopping" (9-11 London Road, Croydon) flyer

[1960s]

Flyer advising customers of extended opening hours on Fridays.

SA/DES/39/28

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"Late Night Shopping" (9-11 London Road, Croydon) flyer

"Your pension at Sainsbury's" booklet

Mar 1969

Printed folder with four booklets or leaflets enclosed: 'Your pension at Sainsbury's'; 'Leaflet 'A' Your Pension at Sainsbury's'; 'Leaflet 'B' Your Pension at Sainsbury's' and 'Leaflet 'C' Your...

SA/DES/39/29

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"Your pension at Sainsbury's" booklet

"Christmas poultry" leaflet

[c. 1959]

Leaflet for customers regarding it being unnecessary that year to order Christmas poultry (turkeys, chickens) in advance. See also SA/MARK/ADV/1/1/1/1/5/1/240 which has a similar design, but was for a...

SA/DES/39/30

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"Christmas poultry" leaflet

"Something else new at Sainsbury's West Croydon…Continental Sausages" flyer

[c. 1960]

Flyer with text "Something else new at Sainsbury's West Croydon. A wide variety of Continental Sausages now on sale" promoting various sausages such as salami, Polish sausages, and also pate.

SA/DES/39/31

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"Something else new at Sainsbury's West Croydon…Continental Sausages" flyer

"Try English Pork Ribs" flyer

[1960s]

Flyer promoting pork ribs including recipes for barbecued pork ribs and stuffed pork ribs.

SA/DES/39/32

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"Try English Pork Ribs" flyer

"Six Questions and Answers. Talking Turkey" flyer

[c. 1959]

Leaflet for staff working in Sainsbury's shops, regarding the ordering of Christmas poultry (turkeys and chicken), and giving suggestions on how to answer customer queries. In particular it relates to...

SA/DES/39/33

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"Six Questions and Answers. Talking Turkey" flyer

"Sainsbury's JS Special Cure it's lean it's Tendersweet it's special…. From Sainsbury's" leaflet

[c. 1959]

Leaflet promoting Sainsbury's JS Special Cure bacon range which also included ham (uncooked and cooked ready-to-eat slices). 'JS Special Cure' is described as being 'Tendersweet' (at a later date,...

SA/DES/39/34

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"Sainsbury's JS Special Cure it's lean it's Tendersweet it's special…. From Sainsbury's" leaflet

"Don't miss buying the NEW Sainsbury's Special Cure bacon" flyer

[c. 1959]

Flyer promoting JS Special Cure bacon [later named 'Tendersweet'].

SA/DES/39/35

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"Don't miss buying the NEW Sainsbury's Special Cure bacon" flyer

"For Easter…. Sainsbury's Special Cure Tendersweet Bacon for Boiling or Baking…" flyer

[c. 1959]

Flyer promoting JS Special Cure 'Tendersweet' bacon.

SA/DES/39/36

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"For Easter…. Sainsbury's Special Cure Tendersweet Bacon for Boiling or Baking…" flyer

"Shopping Guide and Reminder" (Aveley) leaflet

[1956]

Leaflet advising customers of the locations (numbers above shelves) of products at the 13 Derwent Parade, Aveley L.C.C. [London County Council] Estate branch.

SA/DES/39/37

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"Shopping Guide and Reminder" (Aveley) leaflet

"Sainsbury's new self-service food store opens…North Street Chichester" leaflet

[1961]

Leaflet promoting new store. Includes slogan "You'll Like Shopping at Sainsbury's".

SA/DES/39/38

SA/DES/39/5 - "You'll Like Shopping at Sainsbury's" Chichester branch opening leaflet
"Sainsbury's new self-service food store opens…North Street Chichester" leaflet

"Help yourself to the best food at Sainsbury's" (Cowley) leaflet

[1962]

Leaflet promoting new store at the Cowley Centre, Oxford.

SA/DES/39/39

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"Help yourself to the best food at Sainsbury's" (Cowley) leaflet

"A new super Sainsbury's opens in Hove…" flyer

[1966]

Flyer promoting new store at 84/88 Blatchington Road.

SA/DES/39/40

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"A new super Sainsbury's opens in Hove…" flyer