"Out with the old, in with the new: January 15 is the best date for dieters" press release

Press release announcing that "new research released by Sainsbury's Diets reveals that Brits are more likely to fall off the diet wagon if they start on 1 January with 80% of us struggling to stick to healthy eating and 44% of us citing not being in the right frame of mind to diet. A massive 42% will last just 2-4 weeks on diets beginning on 1 January.". The press release promotes Sainsbury's Diets - an online diet service.