"Sainsbury's unveils new commitment to customers, to help them "Live Well for Less"" press release

Press release announcing that "Sainsbury's has unveiled a new customer commitment, Live Well for Less. For the last 142 years, Sainsbury's has worked hard to help people live the life they want to live, with quality products at fair prices. Live Well for Less reaffirms that commitment.
Over the last 18 months, Sainsbury's has reviewed its business, listened to feedback from customers, worked with hundreds of suppliers and reviewed thousands of products in Sainsbury's core own brand. Supported by a multi-million Pound investment, Live Well for Less aims to deliver products that meet customers needs for both quality and price, all for less than customers' think."