Press releases, 2011
"Tide continues to turn as Sainsbury's shoppers Switch the Fish" press release
- Ref. No: SA/PR/2/1/46/74
- Format: Digital/Electronic only
- Date: 7 Aug 2011
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing that "with the latest instalment of Channel Four's Fish Fight airing tomorrow, Sainsbury's reveals it has sold 46 extra tonnes of alternative fish varieties such as coley, pouting, rainbow trout, hake and megrim following the launch of its successful Switch the Fish campaign in June this year".
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