"Sainsbury's reveals we are what we waste" press release

Press release announcing that "According to new research carried out by Sainsbury's, Brits think they bin almost 10% of their weekly shop. With 8% wasting as much as a quarter of the food regularly bought, the research has identified six types of people, each of whom wastes food in a different way.
Despite tough economic times, supporting analysis carried out by Wrap reveals that British shoppers are unnecessarily throwing away an incredible £12 billion worth of food a year. Furthermore, if UK households tackled avoidable food waste, they would save an average of £50 a month.
The research reveals that people waste food in a variety of different ways according to their lifestyles and beliefs. To find the best ways to tackle the problem, Sainsbury's is working with WRAP's Love Food Hate Waste to address them one by one."