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Press release announcing "new research from Sainsbury's today reveals that the average Brit spends 829 hours - 34.5 days - shopping for Christmas in their lifetime, equivalent to over 13 hours each year.
The research also revealed the level of commitment needed to prepare the Christmas dinner with the average Brit requiring 6.3 hours of preparation, that's from the supermarket shelf to the plate. In fact, even after the arduous preparation time the average family takes just 75 minutes to enjoy the most anticipated meal of the year."