"Sainsbury’s tips gin to be this year’s Christmas spirit" press release

Press release announcing "once known as the preserve of the blue rinse brigade, gin has become the drink of choice for young urbanites, with sales at Sainsbury’s up by 61% amongst city-dwelling 18-24 year olds in the past year1.
An independent survey of 2,000 people carried out by Sainsbury's showed that one in three people2 are planning to buy a bottle of gin over the festive period and it's young adults that will be leading the emergence of the trendy 'Gin Crowd'.
Last December sales of gin at Sainsbury's shot up by more than 100%3 on the first two weeks of the month, prompting Sainsbury's to stock up for Christmas 2012."