"Sainsbury's and Jamie Oliver decide to end partnership in style" press release

Press release announcing that "Sainsbury's 2011 Christmas advert will draw down the curtain on hugely successful 11-year association between chef and supermarket.
After over 11 years and over 100 television advertisements, not to mention numerous behind-the-scenes projects both with colleagues and on products, the successful partnership between Sainsbury's and Jamie Oliver will end with a final Christmas advertising campaign.
The decision has been made because both parties feel that it's the right time to move on, especially as Oliver seeks to spend more time on his social projects through The Jamie Oliver Foundation both in the UK and abroad."