"Sainsbury's to help its customers Live Well For Less as Sainsbury's Brand Match gets set to launch across the UK" press release

Press release announcing "Sainsbury's has today announced that Sainsbury's Brand Match is to launch at its supermarkets across the UK from Wednesday 12 October. The roll-out of Sainsbury's Brand Match, which instantly gives customers a coupon to the value of the difference if their basket of grocery branded goods would have been cheaper at Asda or Tesco, including deals, follows a trial at Sainsbury's 12 supermarkets in Northern Ireland where it has been overwhelmingly well received by shoppers since its introduction."