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"Sainsbury's launches Comic Relief TV campaign with Jamie Oliver" press release
- Ref. No: SA/PR/2/1/46/22
- Format: Digital/Electronic only
- Date: 2 Mar 2011
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing that "Jamie Oliver is back in a new nationwide TV advert for Sainsbury's to be aired for the first time on Wednesday 2 February during the commercial break for Emmerdale. The 30 second ad shows Sainsbury's customers and colleagues getting into the Comic Relief spirit by dressing in a variety of bizarre costumes and 'Doing Something Funny for Money'."
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