"Thanks a bunch! Sainsbury’s customers tuck into a record 26 million bananas over Fairtrade Fortnight" press release

Press release announcing that "during Fairtrade Fortnight 2011, Sainsbury's customers up and down the country made their way through an impressive 26 million Fairtrade bananas, beating last year's Fortnight sales by over 1 million. In a world first, Sainsbury's called on the nation to support Fairtrade Fortnight by eating a record number of bananas to generate thousands of pounds in Fairtrade premiums for supplier communities in the developing world."