Previous page
"Sainsbury's announces its biggest ever own-label revamp with launch of 'by Sainsbury's'" press release
- Ref. No: SA/PR/2/1/46/40
- Format: Digital/Electronic only
- Date: 11 May 2011
- Level: Item
- Extent: 1 item
- Access: Open
Press release announcing Sainsbury's "is to rebrand its core own-label products under the new 'by Sainsbury's' banner. The revamp, which includes over 6,500 products, began with frozen foods just before Christmas 2010 and will be completed by January 2013. Of the 6,500 products 65 per cent will be either new or improved."
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)