Press release announcing "At an event hosted at Chiswick School today, Sainsbury's, the first ever Paralympic Games-only sponsor announced its legacy plans.
The Sainsbury's Active Kids For All scheme was launched by Sainsbury's CEO Justin King and is a ground-breaking inclusive PE training programme for teachers. It aims to ensure the inclusion of disabled children in PE and sport within mainstream schools by training PE teachers throughout the UK.
As well as inspiring the next generation, Justin King also announced that Sainsbury's will be extending its sponsorship of the British Paralympic Association to help build on their success in 2012 and support them through the Sochi Winter Paralympic Games in 2014 and all the way to Rio in 2016."
Press releases, 2012
"Sainsbury’s announces Paralympic Games legacy" press release
- Ref. No: SA/PR/2/1/47/143
- Format: Digital/Electronic only
- Date: 14 Sep 2012
- Level: Item
- Extent: 1 item
- Access: Open
Related memories
Do you have an image that relates to this record? Add your personal
touch. If you worked for Sainsbury’s, please provide brief career details
and include dates where appropriate.
Share your memories
Comments
Comments (0)