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Press release announcing "Sainsbury's and FareShare's annual food collection - the 'Million Meal Appeal' - broke its targets yesterday with latest estimates showing that two million meals were donated over the weekend's activities.
Run in partnership with food charity FareShare, the appeal encouraged customers to help make a difference by adding just one extra item to their shopping to help feed those in need - with every meal donated matched by Sainsbury's. The items collected are destined for local charities and projects in their surrounding communities, such as the soup kitchen run by the Astell Foundation that provides aid, accommodation and long-term support for London's homeless."