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Press release announcing "Sainsbury's, the largest UK retailer of Marine Stewardship Council (MSC) certified sustainable fish in the UK, from today will be supporting a sustainability plan to support England's traditional coastal fisheries.
In a world first, Project Inshore, led by Seafish, the industry authority, will for the first time map all of these fisheries together and provide sustainability plans for each of them, helping to secure seafood supplies from these traditional boats for this and future generations".