"Freeze on day of purchase? New labelling from Sainsbury’s will help stop £2 billion of food being wasted" press release

Press release announcing that "new labelling currently being rolled out across Sainsbury's stores around the country will advise customers to freeze food as soon as possible up to the product's use by date. WRAP research shows that 60% of us believe that food has to be frozen on the day of purchase, which is reinforced by current labelling. Changing this advice will help stop over-cautious shoppers from throwing away up to 800,000 tonnes of perfectly good food each year".