"Sainsbury’s unwraps the Christmas season for festive advertising campaign" press release

Press release announcing "From the moment you crack open the chocolates in celebration of a successful shopping trip, to the day you realise you're going to need a bigger fridge, this year, Sainsbury's will be celebrating all the moments which make up your glorious festive season.
Following consumer research into Christmas time, and what people really love, Sainsbury's discovered that whilst the big day itself is really important, there are a series of small events or moments which are fundamental to the festive season. This is reflected in their campaign made up of fourteen TV executions and a launch 'moments' calendar.
The TV launches at 7:15pm on Tuesday 13th during an Emmerdale ad break, to an expected audience of 8 million viewers. The first three ads will run back-to-back, and the remaining eleven films will be rolled out in the weeks leading up to New Year's Eve. Sainsbury's will show different ads on different days, ensuring that viewers are treated to a new execution as often as possible".