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Press release announcing that "with the sexiest day of the year looming, the pressure to impress is on. New research by TU at Sainsbury'sshows that over half of all British women (54%), that's over 15 million* ladies, will select special underwear for a Valentine's date and a third of the Nation's women (33%) will even invest in new lingerie for the occasion.
TU at Sainsbury's quizzed over 2,500 respondents about their underwear preferences and habits. Nearly half of all (42%) women surveyed consider what to wear underneath their outfit before a date and search out lingerie that makes them feel confident, sexy and desirable**. That's good news for their partners, as 7 out of 10 women agree that feeling confident about they way they look means the night is more likely to result in some fun between the sheets."