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Varnished wooden shield with a circular copper alloy plate at the top bearing the raised inscription, 'PLMA Salute to Excellence AWARD'.

A second copper alloy plate covering the lower half of the shield features several printed inscriptions including, 'PRIVATE LABEL MANUFACTURERS ASSOCIATION proudly presents the 1993 SALUTE TO EXCELLENCE AWARD to J. SAINSBURY PLC For Contributions to the Growth of Store Brands and Commitment to Excellenc in Store Brand Merchandising and Promotion'.

The shield was presented at an awards dinner on 16 November 1993.